TomTom, sensewhere team on indoor location-based services

July 5, 2016  - By

TomTom has entered a technology collaboration with sensewhere, a provider of indoor positioning technology. According to the companies, the collaboration will enable the two companies to conquer GPS black spots and bring location-based services indoors.

TomTom Indoor delivers accurate customized indoor maps of public and private venues for site operators and other partners that enable increased efficiency, cost savings and an improved customer experience.

sensewhere has developed a proprietary and patented positioning solution for mobile devices. The combination of TomTom’s maps — both indoor and traditional navigation maps — and sensewhere’s accurate indoor positioning will enable a seamless navigation experience indoors and outdoors.

sensewhere enables location for indoor locations such as shopping malls.

sensewhere algorithms enable location for indoor locations such as shopping malls, using sensors such as Wi-Fi and Bluetooth.

“Access to indoor positioning technology, coupled with highly accurate indoor maps, means that guidance can be integrated into the day-to-day operations of a wide variety of venues, including enterprise facilities, shopping malls, airports, hospitals and more,” said Pieter Gillegot-Vergauwen, vice president, Maps Product Management, TomTom. “With the explosion of the Internet of Things, we believe that by partnering with sensewhere our customers will not only be able to gain efficiencies, but will also deliver a better experience to their own customers.”

“We are excited to help TomTom extend its navigation prowess indoors with this technology collaboration,” said Rob Palfreyman, CEO of sensewhere. “We believe this integration is a perfect fit for enterprises that need to combine location intelligence, resource planning and efficient execution.”

sensewhere-mall-O

Where’s Waldo? sensewhere uses pinpoint people to illustrate how its system works in a home page video.

About the Author:

Joelle Harms is the senior digital editor for GPS World. Harms completed her undergraduate degree at Ohio University where she earned a Bachelor of Science in Journalism and creative writing specialization from the E.W. Scripps School of Journalism. She specifically creates content for GPS World and Geospatial Solutions digital properties including newsletters, videos, social media and websites.

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