Millennial Media Announces Release of Self-Service Solution mMedia

Millennial Media, provider of mobile advertising, announced that mMedia, its newest self-service mobile solution, has emerged from private beta to full release.

Within mMedia, developers and advertisers will be able to reach more than 200 million global mobile users via Millennial Media’s advertising platform, according to the company. mMedia complements Millennial Media’s full-service mobile advertising solutions, renowned for their scale across multiple regions of the world.

mMedia allows mobile app developers, franchises, and small or independent businesses to utilize mobile as a strategic piece of their marketing strategy. mMedia campaigns can be set up quickly, and advertisers will have access to a comprehensive dashboard that puts them in control of bids, creative, targeting, and more, the company said.

“mMedia extends our mobile ad platform to developers and advertisers who are looking for a complete self-service solution,” said Chris Brandenburg, Co-Founder and CTO, Millennial Media. “Whether their goals are to monetize an app or to promote a business, the technology behind mMedia helps our developer and advertiser partners unlock the power of mobile and drive results that will scale their businesses.”

In addition to traditional mobile targeting methods, mMedia includes a self-service hyper-local targeting feature. Advertisers can draw a virtual fence around their desired targeting area to deliver zone-based advertising with ease. Once drawn, the advertiser’s ads will reach users within that designated area.

Developers can now access mMedia through the same portal they currently use to monetize their mobile applications and sites.