TAG: Wireless LBS Insider

Why Did Google Scrap Its Location Service?

September 14, 2015By
Kevin Dennehy

Reasons Cited Include Privacy, Lack of Retail Support
Google Here, a proposed beacon-based location service operating within Google Maps, was reportedly cancelled due to a concern by Alphabet CEO Larry Page’s that it would be too invasive by the users of his mapping service. When the location industry has such a dominant player pull out of a nascent, and potentially lucrative, proximity service, does it mean that consumers will now have to wait for a full-scale rollout? Google will remain a major player with its Google Maps app, but where does it go from there? read more

Phones Allow Surreptitious Geo-Tracking

July 23, 2015By
Janice Partyka

Not everyone wants to be located. Consumers think they have the ability to turn off the tracking ability of their phones. But can they? More about that later. In other news, there are good reasons why Nokia’s HERE mapping is still on the selling block. And blind people are using a no-tech version of a widely used location positioning method that... read more

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Autonomous Vehicles Face Privacy, Security and Liability Issues

June 24, 2015By

Plus: Resurgence in indoor location-based marketing, ITS America annual meeting report
Autonomous vehicle technology has made industry-smart people pause and think what the consequences will be if cars and other platforms drive themselves. Will there be a huge increase in traffic when everyone decides to call their cars to grab a loaf of bread at a store? Many of these topics were discussed at the ITS America annual meeting held in Pittsburgh May 31-June 3. In other location news, there seems to be a resurgence in location-based marketing and indoor positioning conferences, leading one to believe that large retailers are finally taking notice. read more

Will China Win the Automated Vehicle Race?

June 24, 2015By

By Janice Partyka The race for the automated vehicle is on. This time, it’s not about whether automotive OEMs or tech will own the vehicle. It’s a battle between Baidu, China’s web giant, and Google, and it isn’t clear who will win. Baidu has announced it will launch an unmanned car in the second half of this year. Despite speculation... read more

Nokia Selling HERE, Indoor Location Intensifies

April 22, 2015By

It has been an interesting month for developments in location. Nokia is looking for a buyer for HERE, the mapping and navigation business that once set the industry gold standard. While carriers are planning how they will comply with new FCC mandates for locating indoor E911 calls, the commercial indoor location market has moved beyond “emerging” and is well underway.... read more

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Drones Take Off for Location Companies

April 22, 2015By
3D Robotics Solo Drone with GPS embedded.

The National Association of Broadcasters meeting in Las Vegas draws 100,000 attendees annually, making it one of the largest trade shows in the country. However, besides timing and some very niche markets, it has not been a big show for location companies. That is, until now, when NAB welcomed drone manufacturers, all of which embed GPS in their flying aircraft. read more

Mobile World Congress Sees Rise in Indoor Location Companies

March 26, 2015By

This year’s Mobile World Congress in Barcelona was the biggest ever, with 95,000 attendees and thousands of booths, conferences and people with sore feet walking a cavernous exhibition hall. While the Geneva Auto Show ran close to the same dates, connected vehicle companies and technology were prominently featured. What was interesting, however, was the rise of indoor positioning companies and mobile advertising agencies with interest in location. read more

Markey Report Concerns Connected Vehicle Industry

February 26, 2015By

Sen. Ed Markey’s new car technology report, released earlier this month, basically says that connected vehicles can be hacked, causing danger to drivers and presenting major privacy concerns. While some critics believe Markey’s report was meant to drive media hysteria, others say it raises serious issues that the industry needs to address. In other location news, I'll be covering the Mobile World Congress in Barcelona for GPS World. What will be the showcased location technology? Wearables? Connected vehicles? Or something new? read more