TAG: Millenial Media

Millennial Media Launches Suite of Mobile Measurement Products

September 25, 2013By
millenialmedia

Millennial Media has announced the launch of Omni Measurement Solutions, a suite of measurement products designed to evaluate and demonstrate the effectiveness of mobile campaigns. The new solutions will combine Millennial Media’s extensive first-party data with best-in-class third-party data sources to show the impact on key advertiser metrics driven by a campaign. “Measurement is one of the most important issues... read more