TAG: Apple

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more

Public Geolocation Vault on the Horizon?

November 25, 2013By

Imagine a vault of highly accurate geolocation data that provides look-up service for any device, in any country, based on publicly sent signal data. It is an appealing idea. Mozilla, best known for its popular Firefox browser, is a nonprofit organization dedicated to openness on the web. No one is better positioned to create the very first public geolocation database. Mozilla wants to build the data service with the end goals of enabling innovation and improving location data privacy. The group makes the point that improving the privacy of user data is counter incentivizing for-profit companies that collect this data. Privacy continues to be a major industry issue that has gotten more than one company in trouble with regulators and customers. read more

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Apple Maps Another Foray, Still Needs Google

July 29, 2013By

By Kevin Dennehy Trying to shake off last year’s mapping debacle, Apple recently bought two companies, HopStop and Locationary.  The purchases, whose financial details were not disclosed, get Apple rooted once more in the location business; how firmly those roots prove to be, and how well they serve the company against arch-rival Google, time will tell. Apple has been stockpiling... read more

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Every Computer a Mobile Computer

July 1, 2013By
Fleming-opener

Organizations across business and public sectors, and including the military, now expect a high degree and broad range of functionality in the palms of workers’ hands, wherever those workers may go, in any kind of hazardous, chaotic, demanding environment. Requirements for location accuracy rise consistently across the board. In the future — in other words, now — developers will be asked to write mobile software applications first, and desktop applications second. read more

Mapplegate Causes Apple CEO to Suggest Alternatives

October 10, 2012By

The uproar caused by glitches in turn-by-turn and other features from Apple’s new Maps feature has forced CEO Tim Cook to make a public apology. It also has made some in the industry wonder why Apple decided to drop Google Maps in the first place — though many say it was the smart thing to do in the long run.... read more

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Steve Jobs’ Impact on Defense; plus CGSIC, ION

October 11, 2011By

Like many who had the pleasure of interacting with the genius that was Steven Paul "Steve" Jobs, I have been reflecting recently concerning his incredible impact on our lives. Indeed his impact on every aspect of our lives including GPS is almost beyond description. For example, our warfighters are increasingly using iPads and iPhones in theater for multiple functions, including some dedicated and warfighter-developed GPS applications that far outshine any GPS application provided by the government. When will we learn that we must provide our warfighters what they need or they will go elsewhere to find it because lives are at stake? Today many of our warriors are developing their own applications on their individual iPads and iPhones, exactly as Steve Jobs intended. read more

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