Magellan Personal Nav Integrates Cloud, Social Media, Real-Time Location Data

January 14, 2013  - By
Magellan_SmartGPS

Magellan has announced the Magellan SmartGPS, a GPS device based on navigation integrated with social, local and mobile content, including Yelp and Foursquare, through Magellan’s cloud-enabled Smart Ecosystem. The Magellan SmartGPS navigation device wirelessly syncs the user’s navigation data, such as favorite places and contacts, with a smartphone or personal computer. The device intelligently delivers stored and dynamic location-based information to the GPS display that is personalized to the driver’s locale.

“Magellan pioneered the GPS navigation industry, and in today’s socially driven world, we recognize that consumers want and need a much more comprehensive navigation solution that surpasses what traditional GPS devices and smartphones can offer,” said Peggy Fong of MiTAC Digital Corporation. “We engineered our cloud-based Smart Ecosystem and SmartGPS device from the ground up to deliver an innovative SoLoMo experience to consumers who desire discovery, relevance and local awareness combined with navigation. Additionally, the Smart Ecosystem is architected to integrate with automotive infotainment and mobile network service platforms.”

The Magellan SmartGPS communicates with Magellan’s custom-built Smart Ecosystem, a cloud platform for a database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the SmartGPS display to create a unique driving experience, the company said.

Magellan SmartGPS users can simultaneously view maps, navigate, and see reviews, tips and offers from Yelp and Foursquare for nearby restaurants, stores and services, plus navigate to those locations without needing to use an additional device or application. As a vehicle progresses on its route, the SmartGPS accesses the cloud-based Smart Ecosystem to deliver a variety of location-relevant information “squares” that are displayed on the SmartGPS screen and graphically flip between service establishments in the vicinity. When the user taps on a square, detailed profile information is displayed including the address, phone and any available special offers or consumer reviews, plus an icon to navigate to their selected destination. In addition, the SmartGPS delivers current gas prices in the vicinity, weather, traffic events and speed camera warnings.

 

Janice Partyka

About the Author:

Janice Partyka is principal of JGP Services, www.jgpservices.net, a consulting practice that helps companies with marketing strategy, including investigating new markets, ensuring product roadmaps match market needs, and creating marketing campaigns. Janice develops websites, social media, public relations and overall marketing communication. She also works as an expert witness for the mobile industry and conducts prior art searches for patent cases. Janice has served in leadership capacities in the wireless industry, leading marketing, business development, media and government relations, including serving as vice president of external affairs for TechnoCom Corporation. She briefed the Obama transition team on broadband issues. Janice was a twice-elected member of the board of directors of the E9-1-1 Institute, which supports the work of the U.S. Congressional E9-1-1 Caucus to ensure implementation of wireless E9-1-1, and she was telecom liaison to the Intelligent Transportation Society's World Congress. Janice is a frequent speaker at mobile and location industry events. Her webinars on mobile applications and technologies draw audiences from more than 40 countries. Janice Partyka is also the founder of www.majorstocareers.com, a web service that helps college students find the right major that will lead to a satisfying career. Contact: Janice Partyka at jpartyka@jgpservices.net, www.jgpservices.net. Free subscriptions to Wireless LBS Insider are available at http://www.gpsworld.com/subscriptions.

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