Magellan has announced the Magellan SmartGPS, a GPS device based on navigation integrated with social, local and mobile content, including Yelp and Foursquare, through Magellan’s cloud-enabled Smart Ecosystem. The Magellan SmartGPS navigation device wirelessly syncs the user’s navigation data, such as favorite places and contacts, with a smartphone or personal computer. The device intelligently delivers stored and dynamic location-based information to the GPS display that is personalized to the driver’s locale.
“Magellan pioneered the GPS navigation industry, and in today’s socially driven world, we recognize that consumers want and need a much more comprehensive navigation solution that surpasses what traditional GPS devices and smartphones can offer,” said Peggy Fong of MiTAC Digital Corporation. “We engineered our cloud-based Smart Ecosystem and SmartGPS device from the ground up to deliver an innovative SoLoMo experience to consumers who desire discovery, relevance and local awareness combined with navigation. Additionally, the Smart Ecosystem is architected to integrate with automotive infotainment and mobile network service platforms.”
The Magellan SmartGPS communicates with Magellan’s custom-built Smart Ecosystem, a cloud platform for a database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the SmartGPS display to create a unique driving experience, the company said.
Magellan SmartGPS users can simultaneously view maps, navigate, and see reviews, tips and offers from Yelp and Foursquare for nearby restaurants, stores and services, plus navigate to those locations without needing to use an additional device or application. As a vehicle progresses on its route, the SmartGPS accesses the cloud-based Smart Ecosystem to deliver a variety of location-relevant information “squares” that are displayed on the SmartGPS screen and graphically flip between service establishments in the vicinity. When the user taps on a square, detailed profile information is displayed including the address, phone and any available special offers or consumer reviews, plus an icon to navigate to their selected destination. In addition, the SmartGPS delivers current gas prices in the vicinity, weather, traffic events and speed camera warnings.