GPS-Enabled Sports Watch

June 19, 2012  - By

TomTom and Nike have unveiled a new range of the Nike+ Sportwatch, coinciding with the launch of a brand new Nike+ website. The range includes several editions and color combinations, and introduces a starter product for those new to running.

Whether they own an original or new edition, all Nike+ Sportwatch users can now access Nike’s intelligent measure of athletic ability, Nikefuel. This converts a runner’s mileage into universal units that measure movements in a wide variety of different sports. As a result, it’s easy for people to compare their performance against that of athletes in other sports, and share their achievements with friends, the companies said.

”Our extended range of products will be very useful to those adding running into their exercise regime. And the new NikeFuel measurement brings added motivation, allowing people to share and compare their performance with friends in other sports,” says Corinne Vigreux, managing director, TomTom.

The new Nike+ Sportwatch colors have been chosen to match Nike’s apparel and shoe ranges. They include black/anthracite, anthracite/blue glow, and high-impact volt green. The anthracite/blue glow edition is available as a starter product, priced at €149.


Company: TomTom
Country: United States (USA)

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