Newsletter Editorials

Will Fragmentation Hurt Location Business?

December 12, 2012By

Get out of the way, GPS. Wi-Fi is elbowing in on the location game. Wi-Fi operators are tracking people and offering retailers and marketers access to customers’ behavior and location. Traffic patterns emitted by smartphone Wi-Fi signals let network operators keep tabs on what shoppers are doing. Heat maps are being created with data from Wi-Fi points to map out... read more

PHGPST Resurrected: Seeking the Perfect Device

December 11, 2012By

By Don Jewell Cards and Letters It happens every year and it is an emotional rollercoaster.  It generally starts a couple of weeks before Thanksgiving and continues until just after New Years – and it is simply heartbreaking. The letters and emails start arriving just like clockwork before the holidays and they all ask the same question – where can... read more

Apple Maps Debacle Top Location Story of 2012

December 11, 2012By

Looking back at 2012, and this is our last column of the year, a number of stories in the location industry spring to the front. The rise of indoor positioning as a potential lucrative market is one. Another is perhaps Samsung’s purchase of CSR to give a major consumer electronics manufacturer even more location capability. Or the continued story of... read more

Conversation with Ray Kolibaba on the GPS Ground Control Segment

November 20, 2012By
Kolibaba-W_650

Ray Kolibaba, Raytheon VP and Program Manager for OCX, took part in a candid conversation with Don Jewell, our defense editor at GPS World. Kolibaba gives us an unprecedented look at the GPS ground control segment, warts and all, as it exists today. His updates about a viable program are good news because at one time the OCX program was... read more

This article is tagged with and posted in Defense PNT Newsletter, Newsletter Editorials, Opinions

License Plate Geo-Tracking: We Know Where You’ve Been

November 14, 2012By

It’s all about knowing where people are located. The government and private companies are taking hundreds of millions of geo-coded photos of license plates creating huge databases of where you’ve been. Meanwhile, hyper local mobile ads don’t work when ad networks sometimes receive grossly inaccurate locations of targeted consumers. Xad has developed a way to evaluate and score the accuracy... read more

This article is tagged with and posted in Newsletter Editorials, Opinions, Wireless LBS Insider

Waze to Offer Location-Based Ads

November 13, 2012By

The month of October and now into November was filled with several conferences, but not a lot of location news. A few news snippets, while not blockbusters, were important. One was Waze’s decision to offer its own location-based advertising. Another was a milestone for Ford, which said its Sync information system is now in five million vehicles.  On an end-of-an-era... read more