Newsletter Editorials

Social Loco Conference Highlights LBS Brand Marketing

July 14, 2012By

The Social Loco conference in San Francisco highlighted brands leveraging social location. However, it seems as if the conference focused more on the social than the location element. As one attendee said, “Location as a topic is almost like electricity as a topic, it’s just there.” In other industry news, veteran location executive Kanwar Chadha is moving on… read more

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My First-Hand Experience with the Waldo Canyon Wildfire and GPS

July 10, 2012By
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Tuesday, the 26th of June, started off as a beautiful day in Colorado Springs, if you ignored the towering plume of smoke to the west from the Waldo Canyon Wildfire. The wildfire started three days before in the popular Waldo Canyon hiking area in the Rocky Mountains just off Highway 24. While people in the Colorado Springs area were concerned, there were currently eight other wildfires raging in the state of Colorado and over the past month arsonist(s) were suspected of starting up to 20+ wildfires. So many had become inured to the sight and smell of smoke. Only one serious wildfire was known to be currently out of control in Colorado at the time, so concerns in the Colorado Springs community could be described as moderate. Then at 1630, that’s 4:30 P.M. for my non-military readers, the wildfire displayed its true personality. read more

LightSquared and Another FCC Issue You Should Be Aware of

June 29, 2012By

Although the LightSquared issue seems to have waned, it's like a virus in that it's really difficult to erradicate it completely. However, Harbinger Capital Partners (LightSquared's primary financial backer) and LightSquared are facing tougher problems than they have since they've started this adventure, not only from their technical foes but now from the U.S. Securities and Exchange Commission (SEC). read more

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The Patent Brouhaha

June 28, 2012By

Two British technologists backed by the U.K. Ministry of Defense have filed patents on the future interoperable GPS and Galileo signal designs that severely disrupt modernization plans for both systems and suddenly, unexpectedly place receiver manufacturers in a highly uncertain and unfavorable situation. Some of the patents have been granted in the U.K. and in Europe, and applications are pending in U.S. patent court, with a ruling expected at any time. read more

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Mapping Upheavals, Indoor Location Headway, FCC on LBS Privacy

June 19, 2012By

Big changes. Apple finally ended its long time dependence on Google Maps. As part of its latest operating system upgrade to iOS 6, Apple is launching its own, home-grown mapping service. It is an impressive offering. In a very different move, Microsoft is replacing its own Bing maps in all Windows Phone devices. Nokia maps, previously Navteq, will replace Microsoft’s home-grown Bing Maps. Micello has a new indoor location trial that isn’t just indoor mapping. This month the FCC has something to say on the topic of privacy in LBS apps. ABI Research has high expectations for indoor location. read more

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New Offerings and Retarded Growth

June 13, 2012By

NEW ORLEANS — CTIA was both about new offerings and the issues retarding industry growth. The hyper local mobile advertising contingency proclaimed 2012 as the year of its breakthrough. Indoor location companies hoped that 2012 would be their year. Although the car manufacturers didn’t exhibit, mobile apps for the connected vehicle were prominent. Mobile wallet and safety apps were hot. The connected home raised its hopeful head once again. Winning back consumers’ trust that their privacy would be safeguarded, including location information, was acknowledged as standing in the way of deeper, more personalized offerings. Carriers sounded alarms about running out of spectrum to support ballooning mobile data consumption. read more

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Google Enhances 3D Maps: Is It Enough To Keep Competitors at Bay?

June 12, 2012By

Google’s recent announcement that it plans to enhance its 3D maps on the Android platform was seen as a preemptive strike against Apple, which is planning a similar announcement. In other recent news, some analysts and trade press are saying Verizon is paying way too much for Hughes Telematics. All of this is making for an interesting summer for the location industry. read more

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