Open a Nestlé candy bar in the United Kingdom — one of six with a GPS tracking device — and you could win a big cash prize. The candy company’s latest marketing campaign involves putting GPS trackers on half-a-dozen bars such as Kit Kat, Aero, and Yorkie.
A 30-second commercial video shows, in Bond-like fashion, how the bar will activate when opened, with instant response by a “crack team” that will arrive via helicopter to award the lucky customer £10,000.
The marketing campaign, developed by creative agency JWT London, is part of a promotion involving ads on TV and radio, as well as online, costing Nestlé £4 million ($6.5 million).
Check out the commercial here: