TAG: Waze

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more

2013: A Positive Year for Location Industry

December 26, 2013By
LBS-insider-2014-O

2013 was an up-and-down roller coaster of a year for the location industry…and 2014 appears to be more of the same. What was the big story? Google buying Waze? While it is easy to predict what will happen, the harder thing to do is to predict when it will happen. With that in mind, LBS Insider reached out to industry veterans to discuss the big buzz in 2013 in the industry — and what the future holds, next year and beyond. read more

Expert Advice: Cooperative Updates with Maps 2.0

July 1, 2013By

By Oliver Kühn, Skobbler Not so long ago, paper maps were a necessity in many walks of life. Today, they are increasingly a nostalgic novelty, to coin a term. It’s not difficult to understand why digital maps replaced their paper brethren. Digital maps are more accurate, more adaptable, and most importantly, in an increasingly real-time environment, much faster at making... read more

Google’s $1.1 Billion Purchase of Waze Under FTC Scrutiny

June 26, 2013By
Google+Waze

In a year of ho-hum location deals, or the lack of any, the recent Google purchase of Waze for more than $1 billion is a big one. In fact, readers of GPS World magazine’s LBS Insider would have to go back to the summer of 2007, when TomTom purchased Tele Atlas and Nokia bought Navteq, to find an industry acquisition... read more

The Race to Own Mapping

June 13, 2013By
Trekkers Hiking

Mapping turned up the heat in June, becoming a hot topic across the board. Apple ended negotiations to buy Waze, a provider of crowd sourced mapping and traffic, reportedly because the company did not want to relocate from Israel. Google quickly took Apple’s place as Waze’s buyer. With almost 50 million drivers using Waze, many via Apple Maps, Google would... read more

Google and Facebook Eye Waze as Potential Purchase

May 28, 2013By

Since the recent CTIA conference wasn’t the buffet of location news, one potential deal could really set the industry on fire going into the summer months. Google and Facebook both are rumored to be in talks to purchase Waze. Some say this would mean Facebook would transform into a mobile advertising company, with local ads, if it were the winning... read more