TAG: standards

Indoor Location Has Major Growing Pains, but Big Upside

August 27, 2014By

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. read more

Expert Advice: Common Standards for GPS Workflows

April 2, 2014By
Mike Botts

In the mass market, individuals around the world are creating vast quantities of location data and GPS traces using not only GPS, but also Russia’s GLONASS, Europe’s Galileo, China’s Compass, and India’s Regional Navigational Satellite System. The value of this data and the value chains that produce it will increase significantly with an increase in interoperability of these satnav systems. Currently, non-interoperability represents a serious obstacle to the growth of the GPS market. read more