TAG: retailers

Markey Report Concerns Connected Vehicle Industry

February 26, 2015By
Markey-report-O

Sen. Ed Markey’s new car technology report, released earlier this month, basically says that connected vehicles can be hacked, causing danger to drivers and presenting major privacy concerns. While some critics believe Markey’s report was meant to drive media hysteria, others say it raises serious issues that the industry needs to address. In other location news, I'll be covering the Mobile World Congress in Barcelona for GPS World. What will be the showcased location technology? Wearables? Connected vehicles? Or something new? read more

GPS Tracking, Robots Key in Heavy Retail Shopping Season

December 2, 2014By
An Amazon employee picks items in the company's newest generation fulfillment center. (Photo: Business Wire)

It used to be when you expected a home delivery, you could specify morning or afternoon, and hope you were there when the truck showed up. In today’s high-tech retail experience, van deliveries can be slotted specifically in two hour, or even one hour, windows. This is just one development in the battle for speed, as major retailers turn to technology... read more

Indoor Location Has Major Growing Pains, but Big Upside

August 27, 2014By

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. read more

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more

This article is tagged with , , , and posted in Mobile, Opinions

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more

Sonata Advertising Platform Brings Online Customers to Bricks-and-Mortar Stores

November 11, 2013By
Sonata

Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up. Sonata was begun l to drive foot traffic to local retailers’ point of sale via potential customers’... read more

Intersec and Alcatel-Lucent in Geo-Targeting Partnership

January 14, 2013By

Intersec, which provides software for mobile and integrated operators, has signed a global partnership agreement with Alcatel-Lucent for the creation of a geo-marketing service that will enable mobile operators to connect brands and retailers to consumers via mobile devices, based on their permission, preferences and location, to drive in-store traffic. Intersec’s IGLOO collects and aggregates “anonymised” network data (circuit switch,... read more

This article is tagged with , , , and posted in Mobile

LandAirSea Systems Trackers Announce Redesigned Online Store

December 11, 2012By

Vehicle-Tracking.com has been redesigned. Vehicle-Tracking.com is the official online e-commerce site of LandAirSea Systems, a provider of consumer and business-to-business GPS tracking devices since 1994. Vehicle-Tracking.com provides passive and real-time GPS tracking devices and systems designed for a wide-range of applications, including fleet management, law enforcement surveillance, asset monitoring and personal vehicle tracking. Vehicle-Tracking also offers the full-line of accessories,... read more