TAG: Placecast

Ready for Black Friday: Study Shows Americans Aware of In-Store Beacons

November 24, 2014By

A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for holiday shopping this year. For smartphone owners who plan to do holiday shopping, three out of four will use their phones to find sales, comparison shop, take pictures of possible gifts, and make purchases. The survey also showed that American shoppers are very... read more

Placecast Unveils PlaceAd Mobile Advertising Platform

September 25, 2013By
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Placecast has launched PlaceAd to enable media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging across criteria including age, gender, interests, device type and operating system, time of day, and weather. PlaceAd is a demand-side platform (DSP) built to maximize the value of location-based inventory on mobile.... read more