TAG: Mobile Location Data Accuracy Group

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014By

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. Simultaneously, the MMA is... read more