TAG: iPhone

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more

Eight Inches or Less: On the Road to High Accuracy for Automated Driving

January 22, 2014By
Janice Partyka

From CES to the Detroit Auto Show, it has been a big month for in-car connectivity that enables vehicle diagnostics, streaming entertainment, telematics and navigation. Ford, GM, Google and Audi unveiled new connected vehicle platforms and features, and AT&T stole the carrier limelight with LTE Connected Services. Plus, two industry giants announced that they are working to enable vehicles to... read more

The Business: Location-Driven Coupons on iPhone

August 1, 2009By

Yowza!!, an application designed for the latest GPS-enabled iPhone 3G and 3GS models and iPod Touch, brings relevant coupon offers to customers based on their location. read more

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