TAG: Google Maps

Why Did Google Scrap Its Location Service?

September 14, 2015By
Kevin Dennehy

Reasons Cited Include Privacy, Lack of Retail Support
Google Here, a proposed beacon-based location service operating within Google Maps, was reportedly cancelled due to a concern by Alphabet CEO Larry Page’s that it would be too invasive by the users of his mapping service. When the location industry has such a dominant player pull out of a nascent, and potentially lucrative, proximity service, does it mean that consumers will now have to wait for a full-scale rollout? Google will remain a major player with its Google Maps app, but where does it go from there? read more

Google Maps Takes Street View Camera through Amazon Canopy

March 2, 2015By
The Street View Trekker on a zipline in the Amazon Rainforest.

New imagery of the highest canopy in the Amazon rainforest is now available on Google Maps. The Amazon rainforest is one of the most diverse ecosystems in the world, with many species high in the canopies of the forest still undiscovered. “Starting today, with the help of our partners at the Amazonas Sustainable Foundation (FAS), you can begin to unlock... read more

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A Milestone in Digital Mapping

February 25, 2015By

Hard to believe, we have only now reached the 10th anniversary of Google Maps. As important as digital maps have become, their purpose is much the same as the printed and drawn maps that preceded them. Digital maps emerged in the 1960s with the Census Bureau’s DIME maps. These first digital maps were used for analysis of place-specific data, such as populations within census tracts or cities. Digital maps in turn led to geographic information systems (GIS) for spatial analysis. Though GIS had uses in fields like city planning, the main stimulus for digital maps came in the 1990s with the convergence of the completion of GPS infrastructure, and affordable and portable computers. read more

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Absolute Software Uses Google Maps Geolocation API to Track Devices

January 6, 2015By

Computer security company Absolute Software Corporation is extending its products to use Google Maps to provide improved device geolocation tracking in its Absolute Computrace product. The partnership will provide Absolute customers with improved global coverage and more accurate geolocations. “The location of a device is an important factor in assessing the risk of a data loss event and measuring compliance with corporate policies.... read more

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deCarta Powers POI Search for Major Mobile Handset Maker

August 27, 2014By

Advanced Search Engine Replaces Google Local Search in 122 Countries deCarta, Inc., an independent LBS platform company, is now providing the local search function for a worldwide, top-five mobile handset manufacturer. deCarta has been hosting and running the search service since August 7 using its advanced geosearch engine — L2 — and has replaced the search service previously provided by Google. The service... read more

Regulating Navigation and Mapping Apps?

June 24, 2014By

Steven Spriggs was pulled over by a motorcycle cop for using his iPhone while driving. He immediately held it up to show the officer that he was using Apple Maps, and not talking or texting. More about Mr. Spriggs later. With approval of the pending transportation bill in Congress, smartphone maps and navigation will be regulated. The National Highway Traffic... read more

Google Rolls out Maps Engine Pro for Small Businesses

October 25, 2013By

Google Maps aren’t just for finding directions for consumers. The company is courting small businesses to grab a greater market share and provide differentiation from its competitors. In a slow news month, it appears Google, the 800-pound gorilla in the location industry, has a strong start in business markets. read more

Apple Maps Another Foray, Still Needs Google

July 29, 2013By

By Kevin Dennehy Trying to shake off last year’s mapping debacle, Apple recently bought two companies, HopStop and Locationary.  The purchases, whose financial details were not disclosed, get Apple rooted once more in the location business; how firmly those roots prove to be, and how well they serve the company against arch-rival Google, time will tell. Apple has been stockpiling... read more

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