TAG: geofencing

Indoor Location Has Major Growing Pains, but Big Upside

August 27, 2014By

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. read more

CompassCom Previews On-the-Fly Geofencing at Esri User Conference

July 15, 2014By

CompassCom will offer Esri User Conference attendees a sneak peek at advanced asset tracking capabilities in the upcoming version of its CompassTrac software powered by Esri ArcGIS technology. Scheduled for release in late summer, CompassTrac 6 provides Esri users with custom digitizing tools for geofencing applications and map optimization for any electronic device. CompassCom will demonstrate the new CompassTrac 6 capabilities... read more