TAG: Foursquare

Will Fragmentation Hurt Location Business?

December 12, 2012By

Get out of the way, GPS. Wi-Fi is elbowing in on the location game. Wi-Fi operators are tracking people and offering retailers and marketers access to customers’ behavior and location. Traffic patterns emitted by smartphone Wi-Fi signals let network operators keep tabs on what shoppers are doing. Heat maps are being created with data from Wi-Fi points to map out... read more