TAG: Apple Maps

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more

Apple Maps Debacle Top Location Story of 2012

December 11, 2012By

Looking back at 2012, and this is our last column of the year, a number of stories in the location industry spring to the front. The rise of indoor positioning as a potential lucrative market is one. Another is perhaps Samsung’s purchase of CSR to give a major consumer electronics manufacturer even more location capability. Or the continued story of... read more

Apple Maps Not Fully to Blame for Outback Mistakes

December 11, 2012By
outback2

Police in Mildura, Australia, have been warning people not to rely on Apple Maps after several people trying to find the town of 30,000 people became hopelessly lost in the bush in scorching temperatures, reported the Guardian. One man was stranded for 24 hours last week in temperatures of up to 115º Fahrenheit. Three more were rescued after following the... read more