TAG: advertising

Ready for Black Friday: Study Shows Americans Aware of In-Store Beacons

November 24, 2014By

A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for holiday shopping this year. For smartphone owners who plan to do holiday shopping, three out of four will use their phones to find sales, comparison shop, take pictures of possible gifts, and make purchases. The survey also showed that American shoppers are very... read more

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014By

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. Simultaneously, the MMA is... read more

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more

This article is tagged with , , , and posted in Mobile, Opinions

ABI Research: Third Generation of LBS to Capitalize on Location-Based Advertising

June 23, 2014By

The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location-based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the... read more

This article is tagged with , , , , and posted in Latest News, Mobile

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more

Sonata Advertising Platform Brings Online Customers to Bricks-and-Mortar Stores

November 11, 2013By
Sonata

Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up. Sonata was begun l to drive foot traffic to local retailers’ point of sale via potential customers’... read more

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more

This article is tagged with , , , , and posted in Mobile, Opinions

Google Disappoints with Mobile Ad Revenue, Apple Shines

July 30, 2013By
apple-maps

It has been a busy month. Apple is getting help turning around its embarrassing mapping debacle with an acquisition of HopStop and Locationary. Latitude, which enables location sharing and check-ins, is being sunsetted by Google, as it adds that functionality to Google Plus. Twitter acquired Spindle to enable real-time location recommendations. Nokia, leading the charge in augmented reality, added LiveSight... read more

This article is tagged with , , , , and posted in Mobile, Opinions