TAG: advertising

GPS-powered advertising geo-targets moving vehicles

November 4, 2015By

MediaSignage has released GPS-powered, location-based services (LBS) for digital signage. The tool provides specific geo-targeting of advertising campaigns based on the location of the screen. The GPS-enabled location targeting works well for buses, taxis and trains, because advertisers can more easily target their digital signage content based on a targeted geographic radius, MediaSignage said in a press release. For instance, a taxicab may... read more

sensewhere Secures Investment for Indoor Positioning

August 27, 2015By

Tencent Holdings Ltd., a provider of Internet services in China, has completed a strategic investment in sensewhere Ltd., a provider of indoor location solutions based in Scotland. Tencent has also secured a license to use sensewhere indoor positioning software as part of its Tencent Map Location software development kit (SDK) that is available to numerous users across Tencent mobile platforms and... read more

TCS Buys Loctronix Location-Based Technology

July 6, 2015By

TeleCommunication Systems (TCS) has purchased location-based technology and intellectual property from Loctronix. TCS is integrating the newly acquired assets from Loctronix with its location solution portfolio. Combined, the location-based services (LBS) solutions will enable TCS to further develop indoor-location technology applications ranging from advertising and marketing to navigation and public safety, TCS said. TCS specializes in secure and reliable wireless communications. The company’s... read more

Location Intelligence Platform Aims at Local Marketing

June 10, 2015By

Local ID has closed a $1.9 million seed round of funding led by Crosscut Ventures. Local ID is a local intelligence platform that provides multi-unit brands with the data, tools and process needed to maximize their local marketing efforts, according to the company. Other investors in the round included Technicolor, TenOneTen, Baroda Ventures, Double M Partners, Tallwave, Wavemaker Partners and Queens... read more

Ready for Black Friday: Study Shows Americans Aware of In-Store Beacons

November 24, 2014By

A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for holiday shopping this year. For smartphone owners who plan to do holiday shopping, three out of four will use their phones to find sales, comparison shop, take pictures of possible gifts, and make purchases. The survey also showed that American shoppers are very... read more

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014By

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. Simultaneously, the MMA is... read more

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more

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ABI Research: Third Generation of LBS to Capitalize on Location-Based Advertising

June 23, 2014By

The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location-based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the... read more

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