TAG: advertising

Ready for Black Friday: Study Shows Americans Aware of In-Store Beacons

November 24, 2014By

A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for holiday shopping this year. For smartphone owners who plan to do holiday shopping, three out of four will use their phones to find sales, comparison shop, take pictures of possible gifts, and make purchases. The survey also showed that American shoppers are very... read more

Sonata Advertising Platform Brings Online Customers to Bricks-and-Mortar Stores

November 11, 2013By
Sonata

Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up. Sonata was begun l to drive foot traffic to local retailers’ point of sale via potential customers’... read more

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more