TAG: advertising

Sonata Advertising Platform Brings Online Customers to Bricks-and-Mortar Stores

November 11, 2013By
Sonata

Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up. Sonata was begun l to drive foot traffic to local retailers’ point of sale via potential customers’... read more

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more