SINA Corporation, an online media company serving China and the global Chinese communities, and AutoNavi Holdings Limited, provider of digital map content and navigation and location-based solutions in China, have jointly announced a strategic partnership to integrate and enhance each other’s social, location and mobile offerings.
As a result of this partnership, AMAP, AutoNavi’s mobile map application, users will be able to sign on using Weibo Connect and access content directly from SINA Weibo. SINA Weibo users will also have access to the content and functionality of AMAP. The companies expect such content and product integration will enhance the social networking and navigational aspects of each other’s mobile offerings.
“Over 70% of SINA Weibo users access the social media platform at least partially via mobile devices,” said Gaofei Wang, vice president and general manager of SINA Mobile. “LBS (location-based services) and mapping services will play a key role in Weibo’s mobile strategy, and we are excited to be partnering with AutoNavi to leverage their expertise in these areas.”
“In teaming up with Sina, we are proud to provide our mapping and location-based services to more than 400 million Sina Weibo users, while at the same time integrating Sina Weibo’s social content and SNS features into AMAP,” said Congwu Cheng, chief executive officer of AutoNavi. “We believe our collaboration with Sina Weibo will benefit both of our users and we look forward to future cooperation between our two companies as we continue to bring new features and functionalities to our users.”