Sensoro’s beacon network reaches 110,000 units

A huge network of iBeacon (Apple)and Eddystone (Google) devices has emerged in China, consisting of 110,000 units run and managed by Sensoro.

The network spans 25 movie theatres, 16 airports, 39 high-end retail stores, 40 major tourist destinations, 200 universities, 260 high-speed trains, 1,500 Pizza Huts and 2,100 Chow Tai Fook (CTF) jewelry stores, among other locations.

Sensoro was founded in July 2013 through the Microsoft Ventures Accelerator program for startups. Its goal is to construct a data network that integrates intelligent sensors (in this case, Bluetooth) and the mobile Internet.

During the 2015 Chinese New Year in February, traffic at beacon-outfitted locations reached the hundreds of millions, according to a Sensoro blog. CTF’s use of the iBeacons generated 11 million dollars in revenue with a coupon conversion rate as high as 63 percent, far surpassing expectations, according to CTF’s 2015 earnings report. CTF has since deployed beacons in all 2,100 of its mainland China retail stores.

Data gathered by Sensoro will allow retailers to target customers with increasing accuracy the longer the network is in use.