Report Looks at Market Factors for Indoor Positioning

August 23, 2013  - By

In recent years, there has been a substantial demand for indoor positioning and navigation equipment in the marketplace across verticals. Research and Markets has released a new report that indicates that there are multiple factors shaping the future of the indoor location market.

One such factor is the increasing number of applications that are addressing the expressed market need. Another is that the need to deploy cost control measures is being fulfilled by the indoor location apps. Even though the adoption of this technology is relatively slow, due to indoor environment challenges and performance requirements, these solutions are expected to grow steadily and shall have a pervasive existence across all the major verticals. Improved customer experience, on a real-time basis, will be the major pull factor, according to the report.

The indoor location research report analyzes global adoption trends, drivers and evolving platforms in this rapidly emerging market. The report aims at identifying and evaluating the current market size and the future market opportunities.  Some of the major vendors of indoor location are Apple Inc., Google, Microsoft, Broadcom and Cisco. Many small innovative companies have also surfaced and are forthcoming as the solution providers for the indoor location market.

The research report, “Indoor Location Market: Global Advancements, Market Forecasts and Analysis (2013 – 2018),”  categorizes the global market for indoor location into the following sub-markets:

Hardware devices: This segment shows the hardware technological trend and its inevitable effect on indoor location market.

  • Handheld devices: This segment gives unit shipments for smartphones, 3D enabled smartphone, tablets and 3D enabled tablets in this segment.
  • Network devices: This segment covers Wi-Fi integrated chips and Bluetooth integrated chips with their expected unit shipments over the period.
  • Proximity devices: In this segment, we cover expected global unit shipments for sensors.

Software: This segment refers to indoor maps and navigation software packages which can be downloaded into the hand-held devices for indoor location purposes. It also covers indoor location-based analytical tools to monitor patterns of pedestrian/ customers at various venues. Revenue generated from proximity engine is also included in this segment.

For more information, visit the Research and Markets website.

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