Placed Analytics is a new service that will provide perspective on the places that people were physically nearby when interacting with specific content. Placed Analytics expands the platforms it supports beyond Android and iOS to include the mobile web.
“We chose mobile web as our next platform because mobile site owners have been requesting the same level of insights as app developers. Additionally, the early adopters of Placed Analytics are also the same developers embracing HTML5 as an alternative to native app development,” said David Shim of Placed. “Placed has measured over 1 billion locations since launching our beta to the public back in June. This rate of adoption has surpassed all of our internal goals, and the addition of mobile web measurement should only accelerate growth.”