Magellan Launches Switch Series GPS Fitness Watches in Europe

February 11, 2013  - By
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Magellan today announced that it has expanded the worldwide availability of the Magellan Switch Series of crossover GPS watches to Europe for athletes who run, bike, swim or participate in a variety of outdoor activities. The Magellan Switch and Switch Up watches are available this month from select retailers and through Magellan’s European distribution network.

To support its European users, Magellan has also expanded its Magellan Active website with additional languages including French, Spanish, German, Italian and Dutch as well as English. Magellan Active makes it convenient for multisport athletes who record their performance data on Magellan’s Switch Series to easily upload and track data online with intuitive charts, maps and metrics, from a single location, Magellan said.

“Magellan is continuing to further enrich the lives of multi-sport athletes worldwide with best-in-class fitness watches and innovative tools to help them take control of their active lifestyles,” said Clark Weber, Senior Director of Fitness Products for Magellan. “The Switch Series is rapidly gaining popularity with fitness enthusiasts, and we are pleased to work with our European distribution partners to make our GPS watches available to consumers throughout Europe.”

Both Switch watches include features such as an Activity Pacer that shows runners if they are on target with their goal, and provides specific targets to attain the desired result. The Switch GPS watch, designed primarily for runners, includes nine customizable sport profiles, high-resolution display, eight hours of battery life, a high-sensitivity GPS receiver, 50-meter water resistance, and compatibility with ANT+ sensors. The Switch Up GPS watch has the same features as the Switch GPS watch but includes a barometric altimeter for precise elevation data, a thermometer to monitor and capture outside temperature, vibration alerts for notification in louder environments, and a quick-release mounting system to transition between sports.

The Magellan Switch Series is available from Magellan’s European distribution partners serving UK, France, Germany, Turkey, Spain, Italy, Austria, Switzerland and Benelux.

Developer API Program. Magellan also is making available its Magellan Active Developer API program. Third-party websites and applications can now access activity data from Magellan Active and import data into their websites once customer permission has been granted. A Magellan Active Web Widget can be embedded in any website for uploading activities and gives users the ability to upload activities and perform device software updates from within a personal website or HTML Widget/Gadget.

This article is tagged with and posted in Latest News, LBS/Wireless News, OEM News, Personal Tracking, Recreation & Gaming
GPS World staff

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