Out in Front: Business Hand at the Helm

June 1, 2011  - By

I met Chris Litton (right) at my first European Navigation Conference in Sevilla, Spain, May 2001. I recall a long conversation over a dinner of Moorish and Andalusian dishes, attended by the staffs of NavCom Technology and GPS World, in the Mesón Don Raimundo.

Over the years we met again and again at conferences hither and yon. “Great cities of the world!” became our greeting. As sales manager for NavCom, then for the NavCom division of John Deere & Co., from 1995 to 2007, Chris saw many more of those cities than I did. A GPS road warrior.

I’m very happy to announce that we now play on the same team — to your ultimate benefit. Meet J. Christopher Litton, international account executive and ad manager for GPS World magazine, website, e-newsletters, webinars, and the whole enterprise.

Add to his decade-plus at Navcom the subsequent years, up to present date, doing similar things for Septentrio Satellite Navigation, earlier experience as co-founder of Litton Consulting Group, where he helped establish NavCom, and deep background as U.S. Navy gunner’s mate missile system specialist.

As a result, your business partner here knows more about GNSS markets and technology than the editor. That not only distinguishes us from the crowd — it’s got to be worth something. To you.

For the 6.7 percent of our subscribers who are actual or potential advertising decision-makers, this is worth a great deal. Give him a ring or shoot him an e-mail query about reaching your business development goals. He’ll have something concrete, knowledgeable, and effective to suggest. He can implement your message, simultaneously and synergistically, across many platforms: print, electronic, social media, exhibits, and more. He’ll visit you for an in-depth skull session. A GNSS road warrior, traveling to all cities of the world, great and small.

The balance of 93.3 percent — or really, all our readers — will benefit from Chris’ knowledge and marketplace vision, helping me shape and steer this vast starship across the far reaches of positioning, navigation, and timing.

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GPS World covers all aspects of the GPS and GNSS industry for our readers. To submit news, please send your release to gpsworld@gpsworld.com.

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