Dentsu has released a social app for location-based food search for iOS devices. FoodKing enables searching for a particular food item of interest, such as an omelet or pasta, based on the user’s location. Users can also “like” and “comment” on reviews and gather points to become a King of an individual food ranking.
This app was released globally enabling users to communicate internationally through food reviews. Dentsu says it will be adding new food categories every month. Currently the app supports English and Japanese in the interface, and reviews in all languages. More languages are planned.