CE-Traffic Launches Premium RDS-TMC in Poland

CE-Traffic, a traffic data provider in Central-Eastern Europe, has extended its portfolio of traffic services in Poland, the country where over last five years the number of vehicles has grown by 50 percent. Drivers in Poland can look forward to more options in receiving real-time traffic information with the launch of the new Premium RDS-TMC service by CE-Traffic, the company said.

“We looked at TMC solution with all its limitations and asked ourselves: how we can get more out of the technology that has been around for more than a decade so that navigation systems vendors can offer to their customers an easy-to-implement and affordable traffic service of a real value? Our Premium RDS- TMC offers drivers an access to very detailed traffic information without any mobile telecommunication cost and subscription fees,” said Jiri Novobilsky, CEO of CE-Traffic.

Competitive advantage of CE-Traffic Premium RDS-TMC is based on smart use of TMC components, according to CE-Traffic. Up-to-date traffic flow data and journalistic information are smartly aggregated and regionally filtered. CE- Traffic TISA certified Location Table (LTN 6) offers the best available coverage. It includes not only all major roads and streets but also lower category roads commonly used by drivers like shortcuts or alternative routes. RDS channel with enhanced capacity allows broadcasting high number of traffic messages (over 1,000). The service is available country-wide thanks to partnership with Radio ZET – leading Polish radio station.

Tomasz Przeździęk, CE-Traffic director for Poland, added: “When looking at overall traffic offering for personal and in-car navigation systems in Poland one can see that expensive connected devices did not achieve the major market acceptance. Proven TMC standard together with high quality CE-Traffic Floating Car Data is an easy to implement alternative to provide drivers with the most accurate and up-to-date traffic information.”