Indoor Positioning

Indoor Location Has Major Growing Pains, but Big Upside

August 27, 2014By

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. read more

Majority Support FCC Rule Requiring Carriers to Provide Accurate Indoor Locations

August 26, 2014By

A new survey of more than 1,000 consumers found a dramatic gap between the limited location requirements for cell-phone carriers and broad public expectations that wireless callers can be found by emergency responders if they dial 9-1-1 in an emergency. According to the survey, two-thirds of cell-phone owners (66 percent) thought that wireless companies could help emergency responders locate them... read more

This article is tagged with and posted in Indoor Positioning, Latest News, Mobile

Spirent Enhances Location Availability for VoLTE E911 Calls Indoors

August 6, 2014By
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Spirent Communications has announced major enhancements that will help improve location accuracy for E911 calls indoors. The additional test capabilities on Spirent’s 8100 Location Technology Solution (LTS) enable operators to deliver optimal location performance to support VoLTE E911 calling and to understand how LTE positioning technologies such as OTDOA can help meet the recently proposed Federal Communications Commission (FCC) regulations for E911... read more

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014By

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. Simultaneously, the MMA is... read more

Who Will Win at Indoor Location?

July 28, 2014By

Where are bets on new technology being placed? Prominent venture capital (VC) firms are investing in companies with indoor location solutions. But with more than 50 companies to choose from and at least ten unique technologies, it is hard to judge who will make it into the winner’s circle. There is no early leader to put money on, and unlike... read more

This article is tagged with , and posted in Indoor Positioning, Mobile, Opinions

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more

Qualcomm Tops ABI’s GNSS IC Vendor Assessment, MediaTek Enters Top 3

June 30, 2014By
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ABI Research’s 2014 GNSS IC vendor matrix names Qualcomm as the leading GPS integrated circuit (IC) vendor, followed by Broadcom in second place. For the first time, MediaTek achieves a top three finish after another year of strong growth and robust shipments as a result of its targeted design strategy, ABI Research revealed in its “GNSS IC OEMs” report. The vendor... read more

Mid-Year Report on Location Market: Privacy, Google, and AT&T

June 25, 2014By

Half the year is over. It’s gone. Now it’s time to figure out where the location industry is going for the remainder of the year. One analyst (actually, several) believe that the industry, fueled by indoor location and place-based advertising, is around $14 billion right now — with no place to go but up — given some bump in consumer... read more