Wireless LBS Insider

Facebook to Roll out Location App

February 13, 2013By
Find My Friends Apple app.

There always is a lull in news between the Consumer Electronics Show and the Mobile World Congress, which is later this month in Barcelona. However, published reports that Facebook plans to launch a location application is big news. The social network giant, with more than 1 billion mobile users worldwide, could conceivably generate huge advertising revenue through the location-based friend-finder... read more

This article is tagged with and posted in Newsletter Editorials, Social Networking & Advertising, Wireless LBS Insider

CES Continues to Showcase Connected Car Products

January 16, 2013By
NorthGeneralIWP_4304

CES is big, loud and happens every year. For the past three or so years, the largest tradeshow in the United States has become a showcase for automobile manufacturers’ product rollouts…which is a far cry from the traditional car stereos and mega-huge flat-screen TVs you see walking the several football field-sized show floors. CES may not be everyone’s idea of... read more

This article is tagged with and posted in Newsletter Editorials, Opinions, Wireless LBS Insider

Connectivity and In-Vehicle Apps Highlights of CES

January 14, 2013By

Consumer Electronics Show 2013 (CES) was all about the hot pursuit of the in-vehicle dashboard by mobile advertising, content, and electronic providers. In the race to distinguish their models by adding more apps and connectivity, automakers are making it easier for apps to talk to cars. Automakers also showcased autonomous vehicles, including a self-driving car; and Inrix has made finding... read more

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Will Fragmentation Hurt Location Business?

December 12, 2012By

Get out of the way, GPS. Wi-Fi is elbowing in on the location game. Wi-Fi operators are tracking people and offering retailers and marketers access to customers’ behavior and location. Traffic patterns emitted by smartphone Wi-Fi signals let network operators keep tabs on what shoppers are doing. Heat maps are being created with data from Wi-Fi points to map out... read more

Apple Maps Debacle Top Location Story of 2012

December 11, 2012By

Looking back at 2012, and this is our last column of the year, a number of stories in the location industry spring to the front. The rise of indoor positioning as a potential lucrative market is one. Another is perhaps Samsung’s purchase of CSR to give a major consumer electronics manufacturer even more location capability. Or the continued story of... read more

License Plate Geo-Tracking: We Know Where You’ve Been

November 14, 2012By

It’s all about knowing where people are located. The government and private companies are taking hundreds of millions of geo-coded photos of license plates creating huge databases of where you’ve been. Meanwhile, hyper local mobile ads don’t work when ad networks sometimes receive grossly inaccurate locations of targeted consumers. Xad has developed a way to evaluate and score the accuracy... read more

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Waze to Offer Location-Based Ads

November 13, 2012By

The month of October and now into November was filled with several conferences, but not a lot of location news. A few news snippets, while not blockbusters, were important. One was Waze’s decision to offer its own location-based advertising. Another was a milestone for Ford, which said its Sync information system is now in five million vehicles.  On an end-of-an-era... read more

Indoor Location Tests Ahead, Mapping under Scrutiny

October 22, 2012By

October was a month of shows, rumors and announcements. Testing of competing indoor location positioning technologies is being planned by the FCC; prospects for some companies will ride on the public results. Apple may be turning to TomTom to save it from its mapping inaccuracy issues, dubbed Mapplegate. This month’s CTIA show was flat; attendees were wondering if it was... read more

This article is tagged with and posted in Indoor Positioning, Opinions, Wireless LBS Insider