Wireless LBS Insider

2013: A Positive Year for Location Industry

December 26, 2013By
LBS-insider-2014-O

2013 was an up-and-down roller coaster of a year for the location industry…and 2014 appears to be more of the same. What was the big story? Google buying Waze? While it is easy to predict what will happen, the harder thing to do is to predict when it will happen. With that in mind, LBS Insider reached out to industry veterans to discuss the big buzz in 2013 in the industry — and what the future holds, next year and beyond. read more

Public Geolocation Vault on the Horizon?

November 25, 2013By

Imagine a vault of highly accurate geolocation data that provides look-up service for any device, in any country, based on publicly sent signal data. It is an appealing idea. Mozilla, best known for its popular Firefox browser, is a nonprofit organization dedicated to openness on the web. No one is better positioned to create the very first public geolocation database. Mozilla wants to build the data service with the end goals of enabling innovation and improving location data privacy. The group makes the point that improving the privacy of user data is counter incentivizing for-profit companies that collect this data. Privacy continues to be a major industry issue that has gotten more than one company in trouble with regulators and customers. read more

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Companies Looking to Profit with Niche Fleet Markets

November 25, 2013By
towman-show

Niche markets for location companies are sometimes hit-and-miss. One real opportunity that is gaining more traction among location companies is towing. There are legions of Duck Dynasty-type of towing trade show attendees, but you shouldn’t judge a book by its cover. There is tons of money in the towing industry as banks, insurance companies, motor clubs and other technology entities are flocking to these shows. Many times that scruffy-looking guy in a Duck Dynasty T-shirt is a multi-million-dollar owner of a big towing company. Such companies as Verizon are ramping up their fleet opportunities for more conventional markets, which again leads one to say, once again, that the fleet, mobile resource management market is still growing and lucrative. read more

Google Rolls out Maps Engine Pro for Small Businesses

October 25, 2013By
Google-Map-O

Google Maps aren’t just for finding directions for consumers. The company is courting small businesses to grab a greater market share and provide differentiation from its competitors. In a slow news month, it appears Google, the 800-pound gorilla in the location industry, has a strong start in business markets. read more

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more

Watershed Moment Approaching for the Connected Vehicle

September 25, 2013By
Connected vehicles can help to mitigate crashes on busy urban streets.

A watershed moment may be approaching for the connected vehicle market. The National Highway Traffic and Safety Administration (NHTSA) is about to start on the path towards mandating connected vehicle technology. Interest in the market is not limited to a few countries; last week I moderated a GPS World webinar on the connected vehicle that drew registrants from 40 countries.... read more

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LBS Blog: Nokia’s Mapping Business Has Options, Issues

September 25, 2013By

In the wake of Microsoft’s recent purchase of Nokia’s mobile phone business, the Nokia unit formerly known as Navteq, and now know as HERE, has opportunities, but also a hard-to-guess future. At least one industry analyst believes that Navteq/HERE was not included in the Microsoft deal because it was too expensive. “While much ado has been made of the Nokia/Microsoft... read more

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Mobile Resource Market Shows Largest Growth in Location Industry

August 28, 2013By
Teletrac

Mobile resource management has never been a sexy market full of buzz and excitement — we are talking tracking trailers and containers. However, it is on pace to see double-digit growth through 2020. Led by a handful of companies in local fleet, long haul, cellular and trailer tracking, MRM has never faced ups and downs like other location market segments.... read more