Wireless LBS Insider

Indoor Location Has Major Growing Pains, but Big Upside

August 27, 2014By

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. read more

Connected Car Isn’t a Smart Car

August 27, 2014By

The most interesting thing in mobile and location in 2014 is the connected vehicle. Back in the early 1990s, a bigger vision of smarter highways began to be explored. The technology was refined, and resulted in successful demos of cars talking to each other and to roadside infrastructure like traffic lights. If you lived in Southern California, you might remember... read more

This article is tagged with , , and posted in Automotive, Road, Wireless LBS Insider

Who Will Win at Indoor Location?

July 28, 2014By

Where are bets on new technology being placed? Prominent venture capital (VC) firms are investing in companies with indoor location solutions. But with more than 50 companies to choose from and at least ten unique technologies, it is hard to judge who will make it into the winner’s circle. There is no early leader to put money on, and unlike... read more

This article is tagged with and posted in Newsletter Editorials, Wireless LBS Insider

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more

Mid-Year Report on Location Market: Privacy, Google, and AT&T

June 25, 2014By

Half the year is over. It’s gone. Now it’s time to figure out where the location industry is going for the remainder of the year. One analyst (actually, several) believe that the industry, fueled by indoor location and place-based advertising, is around $14 billion right now — with no place to go but up — given some bump in consumer... read more

Regulating Navigation and Mapping Apps?

June 24, 2014By

Steven Spriggs was pulled over by a motorcycle cop for using his iPhone while driving. He immediately held it up to show the officer that he was using Apple Maps, and not talking or texting. More about Mr. Spriggs later. With approval of the pending transportation bill in Congress, smartphone maps and navigation will be regulated. The National Highway Traffic... read more

European Court Rules on Privacy — Is Location Next?

May 29, 2014By
google-after

The highest court in the European Union has granted the right to be forgotten by a search engine. Will location privacy be next on the docket? We are seeing the beginnings of the in-car smartphone-type apps market and are watching for approaching hockey-stick style growth that is a year or two away. Google has added rich, engaging features to maps.... read more

Association Says Indoor Location Technology Not Ready

May 29, 2014By
Kevin Dennehy

Not everyone is talking up the accuracy of indoor positioning. Arlington, Virginia-based Telecommunications Industry Association says the technology, which is seen as the one way location-based services providers will be able to capture consumer interest, is not ready. In other LBS news, AT&T has come out with data pricing for its connected vehicle initiatives. read more