Wireless LBS Insider

Fleet Remains Strong Worldwide Location Market

October 23, 2014By
Photo by born1945 is licensed under CC BY 2.0

Because of nonstop government regulation, which can help and hinder the trucking industry, the mobile resource management market will continue to be one of the strongest location segments. In other news this month, while it doesn’t get much bigger a deal in the location industry than a $2.5 billion purchase, as in the case of Qualcomm buying CSR, one smaller... read more

Mapping Our Inner GPS

October 22, 2014By

How does our brain understand where our body is in space, and navigate us from home to work? The components of Google Maps are easy for us to discern. We readily understand the mix of GPS location, an extensive map and a sophisticated way-finding algorithm. Our ability to understand our body’s innate relationship to location is far more complex. Discovery... read more

This article is tagged with and posted in Newsletter Editorials, Wireless LBS Insider

CTIA SMW Features Large Connected Car Presence

September 18, 2014By

CTIA’s Super Mobility Week featured machine-to-machine technology, connected vehicle vendors, and a few location-based services companies. While combining its spring and fall conferences, which drew a big crowd, CTIA also tried to be everything to everyone in wireless. Meeting planners also placed the conference with conflicting dates — as the Institute of Navigation, Berlin IFA and ITS World Congress were... read more

What Mattered at CTIA

September 18, 2014By
The former spring CTIA conference and fall MobileCON show have now been wrapped into one large fall Super Mobility Week.

To those attending CTIA’s Super Mobility Week in Las Vegas September 9-11, it was clear that we’ve entered a period of divergence. Sensors, multiple platforms, all sorts of devices, computing in clouds, processing in clouds, car companies, connected houses, smart watches and indoor location positioning are being touted as part of the “Internet of Things” that will work together seamlessly.... read more

Indoor Location Has Major Growing Pains, but Big Upside

August 27, 2014By

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. read more

Connected Car Isn’t a Smart Car

August 27, 2014By

The most interesting thing in mobile and location in 2014 is the connected vehicle. Back in the early 1990s, a bigger vision of smarter highways began to be explored. The technology was refined, and resulted in successful demos of cars talking to each other and to roadside infrastructure like traffic lights. If you lived in Southern California, you might remember... read more

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Who Will Win at Indoor Location?

July 28, 2014By

Where are bets on new technology being placed? Prominent venture capital (VC) firms are investing in companies with indoor location solutions. But with more than 50 companies to choose from and at least ten unique technologies, it is hard to judge who will make it into the winner’s circle. There is no early leader to put money on, and unlike... read more

This article is tagged with and posted in Newsletter Editorials, Wireless LBS Insider

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more