No Status Quo for GPS

August 15, 2012By

The huge white charger galloped into the clearing. The destrier slid to a stop, steam snorting from his nostrils, as he pranced to a huge oak tree where the four-star Templar Knight astride the magnificent equine posted an urgent message for all to see in status quo voluntas non sufficit. Checking his GPS, the knight charged off into the surrounding woods. Then I awoke, but remembered the quirky dream vividly. The Latin phrase, resurrected from torturous Latin courses more than 45 years ago, translates to, “The staus quo will no longer suffice,” a theme being pushed at Air Force Space Command and, indeed, throughout the space community and the entire DoD, for that matter. read more

This article is tagged with and posted in Defense, Opinions

New Offerings in Personalized Location

August 15, 2012By

With drive navigation nearing maturity, companies are scrambling to develop new offerings. Nokia and others are quickly building indoor mapping arsenals. We are edging closer to the LBS vision that early on defined the market: walk by a Starbucks and get a mobile coupon for a cuppa Joe. Qualcomm’s new Gimbal platform will not only speed the production of more sophisticated personalized apps, but will enable advertising that fits the immediate interests of the end user. Google wants to protect mobile advertising streams and has instituted rules to keep it consumer friendly. read more

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Breaking Down Samsung’s Purchase of CSR

August 9, 2012By

There have not been many earth-shaking acquisitions of companies that have location as a big part of their offerings. However, the recent $310 million acquisition of CSR’s handset connectivity and location business by Samsung merits an additional look. CSR, along with Broadcom and Qualcomm, are looking at the indoor location market as a strong one in the next four years. In other news, the Mobile Resource Management market is seeing 20 percent growth — not a market with consumer excitability, but one that makes money. read more

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Out in Front: Live Free or Die Hard

August 1, 2012By

The 2007 action film of that name concerns a domestic criminal plot, disguised as a terrorist attack upon U.S. infrastructure: an Internet-based hack into Federal Bureau of Investigation computers, the transportation infrastructure, the stock market, national video broadcast channels, the utility power grid, the National Security Agency, and the Department of Defense nerve center. One of the film’s two heroes recognizes this as a fire sale, an attack upon the nation’s computer controls, an attack in which “everything must go.” read more

Esri’s Survey Summit Showcases UAVs, 3D, the Cloud

July 30, 2012By

The Esri Survey Summit reeled in only ~250 people this year along with a roomful of exhibitors. That's not to say the content wasn't good. On the contrary, the content was very good, as it usually is, with new developments in unmanned aerial vehicles for mapping, 3D rendering technology, and cloud-based apps. read more

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A Look at Small Indoor Location Competitors

July 18, 2012By

Everyone wants a piece of the pie, the upcoming indoor location pie. Big companies and start-ups are engaged, some in research, others having launched solutions. While Wi-Fi is the most common technology, many companies are pursuing alternate methods, including GPS, audio, Bluetooth, small cell/cellular, distributed antenna systems (DAS), near field communication (NFC), white band, sensors, movement tracking, beacons, and more. Of the large players who are making a play for the indoor market, Cisco, Google, Microsoft, Motorola, Nokia, Qualcomm, RIM, and TCS are the furthest along, reports Grizzly Analytics. read more

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Social Loco Conference Highlights LBS Brand Marketing

July 14, 2012By

The Social Loco conference in San Francisco highlighted brands leveraging social location. However, it seems as if the conference focused more on the social than the location element. As one attendee said, “Location as a topic is almost like electricity as a topic, it’s just there.” In other industry news, veteran location executive Kanwar Chadha is moving on… read more

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