Opinions

Google to Charge High-Volume Users for Map Use

November 9, 2011By

It couldn’t stay free forever. Google’s recent decision to charge high-volume users may force some of the larger companies to look elsewhere for alternatives. In the meantime, attendees at two San Francisco Bay Area conferences learned that push location marketing is not the cool thing to be into, privacy still is a big deal that thwarts consumer acceptance…and that the word “experience” is being used too much. read more

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Indoor Location Apps Lead to Compelling User Experience

November 9, 2011By

Indoor location technology is evolving; indoor mapping is coming along and apps that seamlessly work in and out of doors will make a compelling experience more compelling. Bringing mobile location to indoors will stimulate our industry. The killer app? Apps that can self learn to be personalized to a user’s life, lived in and out of doors (check traffic before... read more

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Expert Advice: Realizing Europe’s SatNav Ambitions

November 1, 2011By

The 21st century today faces and will continue to encounter many new societal challenges, all mutually interdependent: health, environment, agriculture, ageing population, personal security, public and civil protection, safe and efficient transport and mobility, citizen rescue, land management, energy (supply, security, and efficiency), full employment, new consumer services, high-tech industry, business security, connectivity, globalization, intellectual property management and protection. All these challenges have a common denominator: the economic health of Europe: growth, competitiveness, and job creation. read more

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Out in Front: Catch a Wave

November 1, 2011By
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Expecting guidance from FCC regulators by year’s end? LightSquared purports to do so, but a more measured evaluation finds a December decision unlikely. The current test cycle — hopefully not the final one — just reached its end on November 4 at White Sands Missile Range, under the Air Force’s watchful eye. That testing focused only on “cellular and personal/general navigation” receivers as specified in a September letter from the National Telecommunication and Information Agency. According to unconfirmed reports, this round of testing did not include the JAVAD GNSS precision receiver with a new filter prototype, although LightSquared lobbied strongly to have the potentially bacon-rescuing device included. read more

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More than Navigation: Who Cares Where Starbucks Is?

October 25, 2011By

The location industry is evolving. In the near future we won’t be discussing navigation and mapping as a way of finding the nearest Starbucks. Contextual location driven advertising will start delivering solid revenues, as soon as the market becomes better organized. The value of location information will be magnified as it shifts to the cloud. Vehicle manufacturers will be creating their own rich contextual location information. Near field communication, NFC, with its seat between consumers and cash registers, will provide some of the most valuable location data. These are points all made at last week’s LocNav conference by The Where Business. read more

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Faster than a Speeding Light Particle

October 21, 2011By
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We published a news story recently suggesting that Albert Einstein, the Mighty Hip Einie, got one thing wrong, or at least not quite totally right: the universal upper limit constituted by the speed of light. Precise-timing GPS receivers in a Geneva lab helped indicate that subatomic neutrinos can travel at a velocity just a smidge faster than the speed of light. Someone at a burning idea factory in the Netherlands riposted that the scientists erred in their conclusion because they failed to take into account the relative movement of the GPS clocks in space and thus miscalculated the neutrinos' time of flight. We hereby refute that assertion with our heavy-lifting Innovation columnist, Richard B. Langley. read more

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LightSquared: The So-Called “Fix”

October 21, 2011By

LightSquared’s been in the news quite a bit since my last Survey Scene newsletter a month ago, but very little of it has actual consequence. A lot of the “news” is just noise. LightSquared pumped up its propaganda campaign nationwide to try to build a consensus in their favor and put pressure on the FCC, and is threatening a lawsuit if the FCC doesn’t do what LightSquared wants. No surprises there. However, other things have happened that I think you might be interested in hearing about. read more

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