Social Networking & Advertising

Waze to Offer Location-Based Ads

November 13, 2012By

The month of October and now into November was filled with several conferences, but not a lot of location news. A few news snippets, while not blockbusters, were important. One was Waze’s decision to offer its own location-based advertising. Another was a milestone for Ford, which said its Sync information system is now in five million vehicles.  On an end-of-an-era... read more

Telenav Launches Scout Advertising, Acquires ThinkNear

October 22, 2012By

By Janice Partyka. TeleNav has announced that it has acquired Local Merchant Services, Inc., d.b.a. ThinkNear, a privately held hyper-local mobile advertising company in Los Angeles, California, for consideration of $22.5 million, consisting of approximately $18.5 million in cash, plus restricted stock and assumed options. The acquisition, which closed on October 10, added ThinkNear’s team of 12 employees, including its... read more

GPS at the Olympics: Twitter Disrupts GPS Data from Olympic Cyclers to Broadcasters

July 31, 2012By

  UPDATE: Title changed to clarify that GPS signals are not affected, but the transfer of the GPS data to the broadcasters.   GPS is playing a role at the 2012 Olympics in London, through apps for smartphones to transportation issues, and even a clash with social media. Twitter Disrupts GPS Data from Olympic Cyclists to Broadcasters The International Olympic... read more