Social Networking & Advertising

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more

Millennial Media Launches Suite of Mobile Measurement Products

September 25, 2013By
millenialmedia

Millennial Media has announced the launch of Omni Measurement Solutions, a suite of measurement products designed to evaluate and demonstrate the effectiveness of mobile campaigns. The new solutions will combine Millennial Media’s extensive first-party data with best-in-class third-party data sources to show the impact on key advertiser metrics driven by a campaign. “Measurement is one of the most important issues... read more

Placecast Unveils PlaceAd Mobile Advertising Platform

September 25, 2013By
placecast_logo

Placecast has launched PlaceAd to enable media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging across criteria including age, gender, interests, device type and operating system, time of day, and weather. PlaceAd is a demand-side platform (DSP) built to maximize the value of location-based inventory on mobile.... read more

Google Disappoints with Mobile Ad Revenue, Apple Shines

July 30, 2013By
apple-maps

By Janice Partyka, Contributing Editor for Wireless It has been a busy month. Apple is getting help turning around its embarrassing mapping debacle with an acquisition of HopStop and Locationary. Latitude, which enables location sharing and check-ins, is being sunsetted by Google, as it adds that functionality to Google Plus. Twitter acquired Spindle to enable real-time location recommendations. Nokia, leading... read more

This article is tagged with and posted in Newsletter Editorials, Social Networking & Advertising, Wireless LBS Insider

Expert Advice: Cooperative Updates with Maps 2.0

July 1, 2013By

By Oliver Kühn, Skobbler Not so long ago, paper maps were a necessity in many walks of life. Today, they are increasingly a nostalgic novelty, to coin a term. It’s not difficult to understand why digital maps replaced their paper brethren. Digital maps are more accurate, more adaptable, and most importantly, in an increasingly real-time environment, much faster at making... read more

GPS Tracking Used to Honor Storm Chasers

June 3, 2013By
stormchasers

The storm chasing and weather community is honoring three storm chasers killed in an Oklahoma tornado on Friday. Tim Samaras, his son Paul Samaras, and Samaras’s chase partner Carl Young are being honored via the Spotter Network, where their initials are being spelled out. The Spotter Network is a website used by storm chasers to follow weather movements. Users have been... read more

This article is tagged with and posted in Latest News, LBS/Wireless News, Social Networking & Advertising

Google and Facebook Eye Waze as Potential Purchase

May 28, 2013By

Since the recent CTIA conference wasn’t the buffet of location news, one potential deal could really set the industry on fire going into the summer months. Google and Facebook both are rumored to be in talks to purchase Waze. Some say this would mean Facebook would transform into a mobile advertising company, with local ads, if it were the winning... read more

GreenRoad Adds RFID, Introduces Smartphone Interface with Facebook

May 22, 2013By

GreenRoad, a driver performance management company, has announced new features including RFID-based driver identification; real-time email alerts; and an enhanced interface for GreenRoad Smartphone Edition. GreenRoad’s new RFID feature automates driver association with trips by detecting when a driver boards a vehicle, eliminating the need for drivers to log on with a Dallas key. One customer, Big Bus Tours, operator... read more