Social Networking & Advertising

UBL Interactive Enters Data Agreement with NavAds for GPS Locations

January 27, 2015By

UBL Interactive, Inc. today announced a global data syndication agreement with Amsterdam-based NavAds to help businesses ensure their profiles appear in navigation services and devices. The NavAds agreement will improve the quality of the business listing information and the breadth of distribution for UBL customers. NavAds specializes in business listing insertion and advertising on navigation services such as TomTom, Garmin, Nokia HERE,... read more

This article is tagged with and posted in LBS/Wireless, LBS/Wireless News, Social Networking & Advertising

Broadcom’s GPS-Enabled Device for Satellite Units Helps Fight Piracy

January 2, 2015By

Satellite TV pirates beware: Broadcom Corporation is offering a GPS-enabled satellite outdoor unit (ODU) device that gives satellite TV providers a way to track subscriber equipment, pinpoint service issues in the home, and stop piracy with a geo-lock. The solution will also enable delivery of location-based services. The ODU solution combines Broadcom’s BCM4551 satellite TV device with its BCM4771 GPS receiver. Broadcom’s new... read more

GPS Tracking, Robots Key in Heavy Retail Shopping Season

December 2, 2014By
An Amazon employee picks items in the company's newest generation fulfillment center. (Photo: Business Wire)

It used to be when you expected a home delivery, you could specify morning or afternoon, and hope you were there when the truck showed up. In today’s high-tech retail experience, van deliveries can be slotted specifically in two hour, or even one hour, windows. This is just one development in the battle for speed, as major retailers turn to technology... read more

Ready for Black Friday: Study Shows Americans Aware of In-Store Beacons

November 24, 2014By

A new Placecast poll indicates that nearly 118 million smartphone owners will be relying on their phones for holiday shopping this year. For smartphone owners who plan to do holiday shopping, three out of four will use their phones to find sales, comparison shop, take pictures of possible gifts, and make purchases. The survey also showed that American shoppers are very... read more

Samsung CEO to Talk Connected Devices, IoT at CES

September 23, 2014By

The Consumer Electronics Association (CEA) has announced that Boo-Keun Yoon, president and CEO of Samsung Electronics, will deliver the keynote address at the 2015 International Consumer Electronics Show. The International CES will take place in Las Vegas, January 6-9, and Yoon will talk at 6:30 p.m. January 5 in the Palazzo Ballroom at the Venetian. Yoon will discuss connected devices, the future of the Internet of Things (IoT), and the... read more

New Broadcom Chip Provides Always-On Location and Sensing for Mobile Applications

September 10, 2014By

Broadcom Corporation today announced the industry’s first low-power GNSS and sensor hub combo chip to deliver new always-on location applications for a full range of mobile devices. The Broadcom BCM4773 minimizes battery drain and adds a new layer of intelligence to location technology on mobile devices by integrating the GNSS chip and sensor hub into a single combo chip. Broadcom’s... read more

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014By

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. Simultaneously, the MMA is... read more

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more