Wireless LBS Insider

Companies Looking to Profit with Niche Fleet Markets

November 25, 2013By
towman-show

Niche markets for location companies are sometimes hit-and-miss. One real opportunity that is gaining more traction among location companies is towing. There are legions of Duck Dynasty-type of towing trade show attendees, but you shouldn’t judge a book by its cover. There is tons of money in the towing industry as banks, insurance companies, motor clubs and other technology entities are flocking to these shows. Many times that scruffy-looking guy in a Duck Dynasty T-shirt is a multi-million-dollar owner of a big towing company. Such companies as Verizon are ramping up their fleet opportunities for more conventional markets, which again leads one to say, once again, that the fleet, mobile resource management market is still growing and lucrative. read more

Google Rolls out Maps Engine Pro for Small Businesses

October 25, 2013By
Google-Map-O

Google Maps aren’t just for finding directions for consumers. The company is courting small businesses to grab a greater market share and provide differentiation from its competitors. In a slow news month, it appears Google, the 800-pound gorilla in the location industry, has a strong start in business markets. read more

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more

Watershed Moment Approaching for the Connected Vehicle

September 25, 2013By
Connected vehicles can help to mitigate crashes on busy urban streets.

A watershed moment may be approaching for the connected vehicle market. The National Highway Traffic and Safety Administration (NHTSA) is about to start on the path towards mandating connected vehicle technology. Interest in the market is not limited to a few countries; last week I moderated a GPS World webinar on the connected vehicle that drew registrants from 40 countries.... read more

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LBS Blog: Nokia’s Mapping Business Has Options, Issues

September 25, 2013By

In the wake of Microsoft’s recent purchase of Nokia’s mobile phone business, the Nokia unit formerly known as Navteq, and now know as HERE, has opportunities, but also a hard-to-guess future. At least one industry analyst believes that Navteq/HERE was not included in the Microsoft deal because it was too expensive. “While much ado has been made of the Nokia/Microsoft... read more

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Mobile Resource Market Shows Largest Growth in Location Industry

August 28, 2013By
Teletrac

Mobile resource management has never been a sexy market full of buzz and excitement — we are talking tracking trailers and containers. However, it is on pace to see double-digit growth through 2020. Led by a handful of companies in local fleet, long haul, cellular and trailer tracking, MRM has never faced ups and downs like other location market segments.... read more

Google Disappoints with Mobile Ad Revenue, Apple Shines

July 30, 2013By
apple-maps

By Janice Partyka, Contributing Editor for Wireless It has been a busy month. Apple is getting help turning around its embarrassing mapping debacle with an acquisition of HopStop and Locationary. Latitude, which enables location sharing and check-ins, is being sunsetted by Google, as it adds that functionality to Google Plus. Twitter acquired Spindle to enable real-time location recommendations. Nokia, leading... read more

This article is tagged with and posted in Newsletter Editorials, Social Networking & Advertising, Wireless LBS Insider

Apple Maps Another Foray, Still Needs Google

July 29, 2013By

By Kevin Dennehy Trying to shake off last year’s mapping debacle, Apple recently bought two companies, HopStop and Locationary.  The purchases, whose financial details were not disclosed, get Apple rooted once more in the location business; how firmly those roots prove to be, and how well they serve the company against arch-rival Google, time will tell. Apple has been stockpiling... read more

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