Wireless LBS Insider

Mid-Year Report on Location Market: Privacy, Google, and AT&T

June 25, 2014By

Half the year is over. It’s gone. Now it’s time to figure out where the location industry is going for the remainder of the year. One analyst (actually, several) believe that the industry, fueled by indoor location and place-based advertising, is around $14 billion right now — with no place to go but up — given some bump in consumer... read more

Regulating Navigation and Mapping Apps?

June 24, 2014By

Steven Spriggs was pulled over by a motorcycle cop for using his iPhone while driving. He immediately held it up to show the officer that he was using Apple Maps, and not talking or texting. More about Mr. Spriggs later. With approval of the pending transportation bill in Congress, smartphone maps and navigation will be regulated. The National Highway Traffic... read more

European Court Rules on Privacy — Is Location Next?

May 29, 2014By
google-after

The highest court in the European Union has granted the right to be forgotten by a search engine. Will location privacy be next on the docket? We are seeing the beginnings of the in-car smartphone-type apps market and are watching for approaching hockey-stick style growth that is a year or two away. Google has added rich, engaging features to maps.... read more

Association Says Indoor Location Technology Not Ready

May 29, 2014By
Kevin Dennehy

Not everyone is talking up the accuracy of indoor positioning. Arlington, Virginia-based Telecommunications Industry Association says the technology, which is seen as the one way location-based services providers will be able to capture consumer interest, is not ready. In other LBS news, AT&T has come out with data pricing for its connected vehicle initiatives. read more

Facebook Rolls out LBS Friend Finder

April 24, 2014By
nearby_friends-O

While Facebook has made big news buying companies for billions of dollars, it hasn’t been making many location-based services headlines. The recent announcement that it is rolling out a friend finder is interesting news, not only for social applications, but the potential indoor positioning markets. The news is also interesting because as many as half of Facebook users access the social media network through mobile devices. read more

Why Data from Automated Vehicles Needs Serious Protection

April 24, 2014By

Concerns about data privacy aren’t going away and, in fact, are growing. Many retailers that have adopted in-store tracking technology to enhance shopping experiences and gather information on customer behavior have met with backlash. Increasingly, people are turning to a new crop of apps to safeguard how personal information is used in other apps. We have apps to guard other... read more

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Missing Plane, New Mapping Abilities, and GPS Jamming

March 25, 2014By

As the tragedy of Malaysia Airlines Flight 370 riveted our attention, many sprang into action. More than two million volunteers scoured online satellite images for signs of the plane via Tomnod, a crowdsourcing project of DigitalGlobe. Volunteers like Robert Wilkinson are asked to view satellite photos and tag any signs of wreckage, rafts, oil spills and other objects that may... read more

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more