Social Networking & Advertising

Google and Facebook Eye Waze as Potential Purchase

May 28, 2013By

Since the recent CTIA conference wasn’t the buffet of location news, one potential deal could really set the industry on fire going into the summer months. Google and Facebook both are rumored to be in talks to purchase Waze. Some say this would mean Facebook would transform into a mobile advertising company, with local ads, if it were the winning... read more

GreenRoad Adds RFID, Introduces Smartphone Interface with Facebook

May 22, 2013By

GreenRoad, a driver performance management company, has announced new features including RFID-based driver identification; real-time email alerts; and an enhanced interface for GreenRoad Smartphone Edition. GreenRoad’s new RFID feature automates driver association with trips by detecting when a driver boards a vehicle, eliminating the need for drivers to log on with a Dallas key. One customer, Big Bus Tours, operator... read more

Mobile Location-Based Advertising Will Be Worth 6.5B Euros in 2017

April 12, 2013By

According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from €526 million in 2012 at a compound annual growth rate (CAGR) of 65 percent to €6.5 billion in 2017. This will then correspond to 32.8 percent of all mobile advertising and... read more

This article is tagged with and posted in LBS/Wireless News, Social Networking & Advertising

FairSearch Files European Commission Complaint on Google’s ‘Anti-Competitive’ Mobile Strategy

April 9, 2013By

FairSearch.org has filed a complaint with the European Commission laying out what it sees as Google’s anti-competitive strategy to dominate the mobile marketplace and cement its control over consumer Internet data for online advertising as usage shifts to mobile. The complaint says Google uses deceptive conduct to lockout competition in mobile. Google’s Android is the dominant smartphone operating system, running... read more

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CrowdOptic, LBMA Research Focus-Aware Mobility for Events

April 8, 2013By

CrowdOptic, a maker of crowd-powered mobile applications for live events, and the Location Based Marketing Association (LBMA) have joined forces to develop and promote new focus-aware mobile technology for fans at live events. Part of LBMA’s mandate is to foster research, innovation and pilot projects that push the boundaries of place-based marketing. Through this initiative, LBMA has partnered with several... read more

AtlasCT to Release Voice-Guided Navigation for Firefox OS

March 25, 2013By

AtlasCT has announced an April release date for the first, full featured, voice-guided turn-by-turn navigation solution for the Firefox OS. The software program will be released under the brand name of “EverNav for Firefox.” This announcement follows Mozilla’s launch of the Firefox OS during the Mobile World Conference in Barcelona in February. EverNav was initially released on September 2012 as... read more

Plotter Wins Top Award at SXSW Interactive

March 14, 2013By

Plotter, a social network for maps, won the top award for the social technologies category March 12 at the annual South by Southwest Interactive Festival in Austin, Texas. The company won one of six categories at the festival’s fifth annual SXSW Accelerator program, which has previously recognized companies such as Twitter and Foursquare. Unlike Google Maps and Apple’s default maps... read more

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Magellan Debuts SmartGPS Apps for Apple and Android Mobile Devices

February 26, 2013By

Magellan has announced Magellan SmartGPS Apps for iOS and Android mobile devices. Following the recent announcement of Magellan’s SmartGPS device, the free Magellan SmartGPS Apps for iOS and Android devices are the next key elements in Magellan’s Smart Ecosystem, a cloud platform that integrates social media and navigation content directly onto a navigation map, the company said. The SmartGPS Apps... read more