Social Networking & Advertising

AT&T, Sabre to Explore How Location Can Personalize Travel

January 22, 2014By
sabre

AT&T and Sabre, a global travel technology company, announced they will jointly explore solutions that could usher in a more personalized experience for travelers. The two companies are developing and testing solutions that will utilize AT&T’s newly enhanced Location Information Services (LIS) – Hybrid, which allows developers to build geo-aware mobile applications. The companies are exploring how device-based location information... read more

2013: A Positive Year for Location Industry

December 26, 2013By
LBS-insider-2014-O

2013 was an up-and-down roller coaster of a year for the location industry…and 2014 appears to be more of the same. What was the big story? Google buying Waze? While it is easy to predict what will happen, the harder thing to do is to predict when it will happen. With that in mind, LBS Insider reached out to industry veterans to discuss the big buzz in 2013 in the industry — and what the future holds, next year and beyond. read more

Directions 2014: Keeping Our Commitment to Civil Users

December 1, 2013By
Colonel William T. “Bill” Cooley.

The cliché “time flies when you’re having fun” accurately describes how quickly the past six months have passed for me. In a program as challenging, rewarding, and mission-critical as GPS, it is full-speed ahead all the time. As the GPS director, I am acutely aware of the importance of time — particularly high-accuracy time. Since declaring initial operational capability in December 1993, the extremely precise time service delivered by GPS has enabled numerous technological advances around the globe. read more

1 Billion Smartphones with Location-Based Sensor Fusion Expected by 2016

November 14, 2013By

As smartphones embrace always-on, ubiquitous location, location-based sensor fusion will become a standard feature. ABI Research’s report, “Location-based Sensor Fusion: Companies, Technologies, and Revenue Opportunities,” outlines how sensor fusion will evolve to support indoor location and the companies best placed to succeed in this space. Location-based sensor fusion will enable the dawn of the quantified self, ambient intelligence, as well... read more

Sonata Advertising Platform Brings Online Customers to Bricks-and-Mortar Stores

November 11, 2013By
Sonata

Currently, 96 percent of world trade takes place through traditional brick and mortar stores. Add almost 1,000 million smartphones with integrated GPS to that retailing picture and a whole range of advertising opportunities, with high added value for advertisers and consumers, opens up. Sonata was begun l to drive foot traffic to local retailers’ point of sale via potential customers’... read more

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more

Millennial Media Launches Suite of Mobile Measurement Products

September 25, 2013By
millenialmedia

Millennial Media has announced the launch of Omni Measurement Solutions, a suite of measurement products designed to evaluate and demonstrate the effectiveness of mobile campaigns. The new solutions will combine Millennial Media’s extensive first-party data with best-in-class third-party data sources to show the impact on key advertiser metrics driven by a campaign. “Measurement is one of the most important issues... read more

Placecast Unveils PlaceAd Mobile Advertising Platform

September 25, 2013By
placecast_logo

Placecast has launched PlaceAd to enable media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging across criteria including age, gender, interests, device type and operating system, time of day, and weather. PlaceAd is a demand-side platform (DSP) built to maximize the value of location-based inventory on mobile.... read more