Social Networking & Advertising

ABI Research: Third Generation of LBS to Capitalize on Location-Based Advertising

June 23, 2014By

The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location-based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the... read more

Facebook Offers Nearby Friends Feature

April 17, 2014By
nearby_friends-O

Facebook has started rolling out a feature called Nearby Friends. Users can turn on the feature to help them discover which friends are nearby or on the go. When notified that a friend is nearby, the user can then get in touch or meet up. “For example, when you’re headed to the movies, Nearby Friends will let you know if... read more

Pitney Bowes, Inrix Join on Location Intelligence for Traffic

April 15, 2014By

Pitney Bowes Inc. has entered into a multi-year partnership with INRIX, Inc., provider of traffic information and driver services, to deliver advanced location intelligence solutions through the company’s traffic intelligence platform. By integrating location capabilities with traffic analysis, INRIX and Pitney Bowes will enhance the driving experience of today’s connected drivers, the companies said. By delivering this information through INRIX’s... read more

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
Airpush-MWC

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more

Yandex Acquires KitLocate, Israeli Geo-Location Developer

March 19, 2014By

The Israeli startup KitLocate, developer of energy-efficient cloud location technology for mobile devices, is joining the Yandex mobile search team. KitLocate’s technology, packed into a developer-friendly SDK, provides location capabilities, including geo-fencing, motion detection and social location, for location-based apps on the user’s iOS or Android smartphone. While doing that, it lowers battery power consumption to less than 1% per... read more

You Can Help Find Missing Malaysia Airlines Plane

March 18, 2014By
Malaysian_DigitalGlobe-O

DigitalGlobe, Inc., has launched a crowdsourcing campaign that will allow anyone to help look for the missing Malaysia Airlines flight MH370 by combing through satellite images for clues of its whereabouts. The search drew so many participants on its first day March 17, that it crashed the company’s website, with 500,000 visitors wanting to help find the missing Boeing 777.... read more

Three More Companies Sign on to AT&T Connected Car Center

February 24, 2014By
AT&TDriveStudio

Three additional companies — Qualcomm, Red Bend and QuickPlay — have signed on to work with the connected car industry at the AT&T Drive Studio, a connected car center for innovation and research in Atlanta, Georgia. “This is an exciting ecosystem and we are committed to leading the way to take the connected car to the next level for auto... read more

Samsung Connects Fans with Sochi Olympic Games App

February 3, 2014By
Olympics-Wow-Curling

The Sochi 2014 Olympic Winter Games mobile app, Wireless Olympic Works (WOW), turns the world’s Android devices into mobile sports stations that fans can use to personalize their own Olympic Winter Games experience, according to maker Samsung Electronics. The XXII Olympic Winter Games, held in Sochi, Russia, run February 7-21. Fans attending the Olympic Winter Games in Sochi will have... read more