Social Networking & Advertising

Samsung CEO to Talk Connected Devices, IoT at CES

September 23, 2014By

The Consumer Electronics Association (CEA) has announced that Boo-Keun Yoon, president and CEO of Samsung Electronics, will deliver the keynote address at the 2015 International Consumer Electronics Show. The International CES will take place in Las Vegas, January 6-9, and Yoon will talk at 6:30 p.m. January 5 in the Palazzo Ballroom at the Venetian. Yoon will discuss connected devices, the future of the Internet of Things (IoT), and the... read more

New Broadcom Chip Provides Always-On Location and Sensing for Mobile Applications

September 10, 2014By

Broadcom Corporation today announced the industry’s first low-power GNSS and sensor hub combo chip to deliver new always-on location applications for a full range of mobile devices. The Broadcom BCM4773 minimizes battery drain and adds a new layer of intelligence to location technology on mobile devices by integrating the GNSS chip and sensor hub into a single combo chip. Broadcom’s... read more

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014By

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. Simultaneously, the MMA is... read more

Indoor Positioning Gaining Retail, Advertising Agency Notice

July 28, 2014By

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear from companies who advocated Bluetooth, Wi-Fi and even magnetic positioning technology. In addition, several advertising agencies and retailers attended, showing that the nascent proximity/indoor location niche could be a major... read more

ABI Research: Third Generation of LBS to Capitalize on Location-Based Advertising

June 23, 2014By

The LBS market continues to grow strongly and with the arrival of always-on ubiquitous location, ABI Research believes that the market is ready to truly support location based advertising efforts. In Western Markets, a third generation of location-based services is now underway. It has forecast retail/shopping, ambient intelligence, hyperlocal social and personal asset tracking/BLE beacon applications to emerge as the... read more

Facebook Offers Nearby Friends Feature

April 17, 2014By
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Facebook has started rolling out a feature called Nearby Friends. Users can turn on the feature to help them discover which friends are nearby or on the go. When notified that a friend is nearby, the user can then get in touch or meet up. “For example, when you’re headed to the movies, Nearby Friends will let you know if... read more

Pitney Bowes, Inrix Join on Location Intelligence for Traffic

April 15, 2014By

Pitney Bowes Inc. has entered into a multi-year partnership with INRIX, Inc., provider of traffic information and driver services, to deliver advanced location intelligence solutions through the company’s traffic intelligence platform. By integrating location capabilities with traffic analysis, INRIX and Pitney Bowes will enhance the driving experience of today’s connected drivers, the companies said. By delivering this information through INRIX’s... read more

Location-Based Advertising Getting Higher Visibility

March 25, 2014By
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When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to be sexy is location-based advertising.  According to many analysts, location-based advertising has been hampered by a few things: education for both consumers and mobile advertisers, privacy issues, and relevant proximity... read more