Personal Tracking

Putting the (ultra-low) Power in GeoFence

October 31, 2013By
malkos_opener_O

Users of smartphones, tablets, and other devices expect position with the highest level of accuracy, always available, with the least amount of power consumed. One recent improvement fulfilling this demand involves operating-system services for location on smartphones, and the evolution towards lower power solutions. read more

FM Series GPS Receiver Module Brings High-Position Accuracy in Small Package

October 30, 2013By
RXM-GPS-FM-angled

Linx Technologies announces its launch of the self-contained, high-performance FM GPS receiver modules. At 15 x 13 millimeters in size, the MediaTek MT3339-based FM Series gives the module fast lock times and high position accuracy even at low signal levels, the company said. The module’s very low power consumption helps maximize run times in battery powered applications, such as positioning... read more

New Ways to Track Mobile Users

October 25, 2013By
Companies like Drawbridge indentify a user's devices across platforms.

In the location business, we used to talk about tracking — namely, vehicle tracking.  We stopped using the term as it sounded too close to Big Brotherism. Vehicle and employee tracking is much more prevalent today, but we have delicately renamed it “mobile resource management.” Tracking is back in the news, and it is rightfully being called what it is,... read more

ORBCOMM, Savi Announce Strategic LBS Partnership

October 10, 2013By

ORBCOMM Inc., and Savi Technology have announced a strategic relationship to provide advanced location-based monitoring solutions to government and commercial markets. ORBCOMM is a global provider of machine-to-machine (M2M) solutions, and Savi Technology is a provider of sensor-based analytics and radio-frequency identification (RFID) solutions. ORBCOMM and Savi have submitted a proposal in response to the U.S. Army RFID IV project,... read more

eTrak Releases PetTrak Pet Locator

September 26, 2013By
eTrak pet tracker.

eTrak has announced the release of its latest product, the PetTrak GPS+ tracking system. Now available for purchase online, PetTrak is a small, lightweight device used to track the location of most pets. PetTrak uses GPS+, eTrak’s patent-pending technology utilizing Wi-Fi, Cell ID, and GPS to deliver accurate location, indoors or out. Users will be able to utilize PetTrak to... read more

Placecast Unveils PlaceAd Mobile Advertising Platform

September 25, 2013By
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Placecast has launched PlaceAd to enable media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging across criteria including age, gender, interests, device type and operating system, time of day, and weather. PlaceAd is a demand-side platform (DSP) built to maximize the value of location-based inventory on mobile.... read more

Garmin Updates Astro GPS Dog Tracking System with the DC 50 Collar

September 5, 2013By
sporting-dogs

  Garmin International Inc. now offers the DC 50 – a new and improved GPS dog tracking collar that’s even more robust and reliable than previous models. “From more reliable satellite reception to a more rugged design, the new DC 50 gives sporting dog owners what they’ve been asking for,” said Dan Bartel, Garmin’s vice president of worldwide sales. “The... read more

GPSTrackIt Announces New Analytics Dashboard

September 3, 2013By

GPSTrackit’s Fleet Manager Software now features an Analytics Dashboard that enables fleet managers to monitor and review fleet performance by reviewing historical data in a series of charts and graphs. Fleet Manager is a robust application providing fleet owners and managers with a comprehensive suite of integrated tools, GPSTrackIt said.  The system delivers real-time GPS vehicle tracking, vehicle maintenance scheduling,... read more