LBS/Wireless

Expert Advice: Get Sporty

October 1, 2013By
mountain bikers, with navigation device

By Mark Sampson In recent years, the sporting world has seen an explosion in the use of GPS. You will rarely spot a runner or cyclist on the road without either a smartphone strapped to their arm or a dedicated GPS device clamped to their handlebars, tracking their every move. The amount of information that the modern sportsperson — from... read more

Avenza’s PDF Maps App Launches on Google Play Store

October 1, 2013By

Avenza Systems Inc., producers of MAPublisher cartographic software for Adobe Illustrator and Geographic Imager geospatial tools for Adobe Photoshop, announce that PDF Maps app is now available on the Google Play Store.  The first and only geospatial PDF and GeoTIFF reader for Android devices, Avenza said, the PDF Maps app is unique to the space due to its extensive collection... read more

eTrak Releases PetTrak Pet Locator

September 26, 2013By
eTrak pet tracker.

eTrak has announced the release of its latest product, the PetTrak GPS+ tracking system. Now available for purchase online, PetTrak is a small, lightweight device used to track the location of most pets. PetTrak uses GPS+, eTrak’s patent-pending technology utilizing Wi-Fi, Cell ID, and GPS to deliver accurate location, indoors or out. Users will be able to utilize PetTrak to... read more

Watershed Moment Approaching for the Connected Vehicle

September 25, 2013By
Connected vehicles can help to mitigate crashes on busy urban streets.

A watershed moment may be approaching for the connected vehicle market. The National Highway Traffic and Safety Administration (NHTSA) is about to start on the path towards mandating connected vehicle technology. Interest in the market is not limited to a few countries; last week I moderated a GPS World webinar on the connected vehicle that drew registrants from 40 countries.... read more

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LBS Blog: Nokia’s Mapping Business Has Options, Issues

September 25, 2013By

In the wake of Microsoft’s recent purchase of Nokia’s mobile phone business, the Nokia unit formerly known as Navteq, and now know as HERE, has opportunities, but also a hard-to-guess future. At least one industry analyst believes that Navteq/HERE was not included in the Microsoft deal because it was too expensive. “While much ado has been made of the Nokia/Microsoft... read more

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Millennial Media Launches Suite of Mobile Measurement Products

September 25, 2013By
millenialmedia

Millennial Media has announced the launch of Omni Measurement Solutions, a suite of measurement products designed to evaluate and demonstrate the effectiveness of mobile campaigns. The new solutions will combine Millennial Media’s extensive first-party data with best-in-class third-party data sources to show the impact on key advertiser metrics driven by a campaign. “Measurement is one of the most important issues... read more

Placecast Unveils PlaceAd Mobile Advertising Platform

September 25, 2013By
placecast_logo

Placecast has launched PlaceAd to enable media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging across criteria including age, gender, interests, device type and operating system, time of day, and weather. PlaceAd is a demand-side platform (DSP) built to maximize the value of location-based inventory on mobile.... read more

Rx Networks Announces Zed, a Precise Indoor Vertical Location Service for Mobile Devices

September 18, 2013By

Rx Networks, Inc., a mobile location technology and services company, today announced a new z-axis determination capability called Zed. This new solution, comprised of a client software library and associated cloud-based data services, is targeted at chipset vendors, device OEMs and application developers seeking to integrate reliable floor-level detection. The announcement came at ION GNSS 2013 in Nashville, Tennessee. Whether... read more