Indoor Positioning

Indoor Location Has Major Growing Pains, but Big Upside

August 27, 2014By

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. read more

Majority Support FCC Rule Requiring Carriers to Provide Accurate Indoor Locations

August 26, 2014By

A new survey of more than 1,000 consumers found a dramatic gap between the limited location requirements for cell-phone carriers and broad public expectations that wireless callers can be found by emergency responders if they dial 9-1-1 in an emergency. According to the survey, two-thirds of cell-phone owners (66 percent) thought that wireless companies could help emergency responders locate them... read more

This article is tagged with and posted in Indoor Positioning, Latest News, LBS/Wireless News

Royal Institute Hosts New Navigation Conference

August 22, 2014By
INC_2015_logo

The Royal Institute of Navigation is launching a new international conference series, tackling some of the biggest issues across the domains of modern navigation: land, sea, air and space. The RIN is now accepting abstracts for the conference. The International Navigation Conference 2015, set for February 24-26, 2-15, is planned as a first event in a new series of world-class conferences. The... read more

Spirent Enhances Location Availability for VoLTE E911 Calls Indoors

August 6, 2014By
Spirent-Volte-E911-O

Spirent Communications has announced major enhancements that will help improve location accuracy for E911 calls indoors. The additional test capabilities on Spirent’s 8100 Location Technology Solution (LTS) enable operators to deliver optimal location performance to support VoLTE E911 calling and to understand how LTE positioning technologies such as OTDOA can help meet the recently proposed Federal Communications Commission (FCC) regulations for E911... read more

Mobile Location Data Accuracy Group to Develop Guidelines

July 31, 2014By

The Mobile Marketing Association (MMA), a global trade association for the mobile marketing industry, is forming a Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it. Simultaneously, the MMA is... read more

Qualcomm Tops ABI’s GNSS IC Vendor Assessment, MediaTek Enters Top 3

June 30, 2014By
GNSS-IC-W

ABI Research’s 2014 GNSS IC vendor matrix names Qualcomm as the leading GPS integrated circuit (IC) vendor, followed by Broadcom in second place. For the first time, MediaTek achieves a top three finish after another year of strong growth and robust shipments as a result of its targeted design strategy, ABI Research revealed in its “GNSS IC OEMs” report. The vendor... read more

Mid-Year Report on Location Market: Privacy, Google, and AT&T

June 25, 2014By

Half the year is over. It’s gone. Now it’s time to figure out where the location industry is going for the remainder of the year. One analyst (actually, several) believe that the industry, fueled by indoor location and place-based advertising, is around $14 billion right now — with no place to go but up — given some bump in consumer... read more

Tests Show Existing Tech Can Meet Proposed FCC Indoor 911 Accuracy

June 24, 2014By

An independent study of indoor tests of a hybrid wireless location technology was submitted today to the Federal Communications Commission (FCC) by wireless location engineering firm TechnoCom. The study demonstrates that existing technologies can satisfy location requirements within the timeframe proposed by the FCC in its draft rule on indoor 911 accuracy for wireless calls, according to True Position, which... read more

This article is tagged with , , , , , and posted in Indoor Positioning, Latest News, LBS/Wireless News