About Kevin Dennehy

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Kevin Dennehy is GPS World’s editor for location-based services, writing a monthly column for the LBS Insider newsletter. Dennehy has been writing about the location industry for more than 20 years. He covered GPS and location technology for Global Positioning & Navigation News for seven years. His articles on the wireless industry have been published in both consumer and trade magazines and newspapers

Posts by Kevin Dennehy

Location-Based Advertising Getting Higher Visibility Posted on 25 Mar 2014 in the All Blogs & Indoor Positioning & Newsletter Editorials & Personal Navigation & Personal Tracking & Social Networking & Advertising & Wireless Infrastructure & Wireless LBS Insider categories.

When one talks about the worldwide location industry, mobile resource management — fleets and trucks, for instance — aren’t sexy at all, but they make money. What is supposed to... Read more»

Mobile World Congress Features Connected Cars, Indoor Positioning Posted on 27 Feb 2014 in the Newsletter Editorials & Wireless LBS Insider categories.

The Mobile World Congress in Barcelona has turned into a mini Consumer Electronics Show. The term “Internet of Things” is the new hot buzz word this year. The show had an estimated 75,000 attendees spread across two sites and eight football-field-sized exhibit halls. While the connected car continued to have high visibility, other technology such as location-enabled advertising and indoor positioning received buzz. Read more»

Record Number of Automakers at International CES Posted on 22 Jan 2014 in the Newsletter Editorials & Wireless LBS Insider categories.

It’s a daunting task — trying to find the big location story in a maze of 150,000 attendees and thousands of exhibitors at the International Consumer Electronics Show in Las Vegas. Aside from every automaker touting their connected vehicle efforts, the big deal this year at CES is wearable technology (last year it was 3D printing? Yawn). Despite sore feet from walking football-field lengths of booths, CES is still a cool show, blaring stereos, walls of TV screens, robots…and connected cars. Read more»

2013: A Positive Year for Location Industry Posted on 26 Dec 2013 in the Featured Stories & Newsletter Editorials & Social Networking & Advertising & Wireless LBS Insider categories.

2013 was an up-and-down roller coaster of a year for the location industry…and 2014 appears to be more of the same. What was the big story? Google buying Waze? While it is easy to predict what will happen, the harder thing to do is to predict when it will happen. With that in mind, LBS Insider reached out to industry veterans to discuss the big buzz in 2013 in the industry — and what the future holds, next year and beyond. Read more»

Companies Looking to Profit with Niche Fleet Markets Posted on 25 Nov 2013 in the Newsletter Editorials & Wireless LBS Insider categories.

Niche markets for location companies are sometimes hit-and-miss. One real opportunity that is gaining more traction among location companies is towing. There are legions of Duck Dynasty-type of towing trade show attendees, but you shouldn’t judge a book by its cover. There is tons of money in the towing industry as banks, insurance companies, motor clubs and other technology entities are flocking to these shows. Many times that scruffy-looking guy in a Duck Dynasty T-shirt is a multi-million-dollar owner of a big towing company. Such companies as Verizon are ramping up their fleet opportunities for more conventional markets, which again leads one to say, once again, that the fleet, mobile resource management market is still growing and lucrative. Read more»

Google Rolls out Maps Engine Pro for Small Businesses Posted on 25 Oct 2013 in the Featured Stories & Newsletter Editorials & Wireless LBS Insider categories.

Google Maps aren’t just for finding directions for consumers. The company is courting small businesses to grab a greater market share and provide differentiation from its competitors. In a slow news month, it appears Google, the 800-pound gorilla in the location industry, has a strong start in business markets. Read more»

LBS Blog: Nokia’s Mapping Business Has Options, Issues Posted on 25 Sep 2013 in the Newsletter Editorials & Wireless LBS Insider categories.

In the wake of Microsoft’s recent purchase of Nokia’s mobile phone business, the Nokia unit formerly known as Navteq, and now know as HERE, has opportunities, but also a hard-to-guess... Read more»

Mobile Resource Market Shows Largest Growth in Location Industry Posted on 28 Aug 2013 in the Fleet Management & Newsletter Editorials & Personal Tracking & Transportation Opinions & Wireless LBS Insider categories.

Mobile resource management has never been a sexy market full of buzz and excitement — we are talking tracking trailers and containers. However, it is on pace to see double-digit... Read more»