About Kevin Dennehy

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Kevin Dennehy is GPS World’s editor for location-based services, writing a monthly column for the LBS Insider newsletter. Dennehy has been writing about the location industry for more than 20 years. He covered GPS and location technology for Global Positioning & Navigation News for seven years. His articles on the wireless industry have been published in both consumer and trade magazines and newspapers

Posts by Kevin Dennehy

Autonomous Vehicles Are Coming…But When? Posted on 20 Nov 2014 in the Newsletter Editorials & Road & Transportation Opinions & Wireless LBS Insider categories.

The autonomous, or driverless, vehicle market seems to be a big side topic at connected car conferences. Location technology will continue to play a role in the development of autonomous vehicle markets. However, many view a fully autonomous vehicle to be more than 10 years away — these are usually folks from the auto industry or academia. Others, those who lurk around Silicon Valley, believe that driverless cars will be on the road in half that time...and once again, if Detroit doesn’t move on it, they will. Read more»

Fleet Remains Strong Worldwide Location Market Posted on 23 Oct 2014 in the Fleet Management & Newsletter Editorials & Transportation Opinions & Wireless LBS Insider categories.

Because of nonstop government regulation, which can help and hinder the trucking industry, the mobile resource management market will continue to be one of the strongest location segments. In other... Read more»

u-blox Rolls Out New Module, Outlines Marketing Strategy Posted on 24 Sep 2014 in the Fleet Management & Machine Control & Machine Control/AG News & OEM News & Road & Transportation News & UAV/UAS/UGV categories.

Several companies at CTIA Super Mobility Week, held in Las Vegas September 9–11, are attempting to find niche opportunities in the crowded machine-to-machine market — and Switzerland-based u-blox is no exception. The... Read more»

CTIA SMW Features Large Connected Car Presence Posted on 18 Sep 2014 in the Newsletter Editorials & Wireless LBS Insider categories.

CTIA’s Super Mobility Week featured machine-to-machine technology, connected vehicle vendors, and a few location-based services companies. While combining its spring and fall conferences, which drew a big crowd, CTIA also... Read more»

Indoor Location Has Major Growing Pains, but Big Upside Posted on 27 Aug 2014 in the Indoor Positioning & Wireless LBS Insider categories.

A number of factors are holding the proximity marketing/indoor positioning markets back: standardization issues, consumer acceptance/privacy, retailer awareness and the technology itself. However, as one location executive put it, it may be the one way that retailers with brick and mortar stores can compete with Amazon and other online giants. Read more»

Indoor Positioning Gaining Retail, Advertising Agency Notice Posted on 28 Jul 2014 in the All Blogs & Newsletter Editorials & Social Networking & Advertising & Wireless LBS Insider categories.

Proximity and indoor positioning will grow as technology gets better — and consumers value its benefits. Attendees at the recent Place conference in New York had the opportunity to hear... Read more»

Mid-Year Report on Location Market: Privacy, Google, and AT&T Posted on 25 Jun 2014 in the Indoor Positioning & UAV/UAS/UGV & Wireless LBS Insider categories.

Half the year is over. It’s gone. Now it’s time to figure out where the location industry is going for the remainder of the year. One analyst (actually, several) believe... Read more»

Association Says Indoor Location Technology Not Ready Posted on 29 May 2014 in the All Blogs & Wireless LBS Insider categories.

Not everyone is talking up the accuracy of indoor positioning. Arlington, Virginia-based Telecommunications Industry Association says the technology, which is seen as the one way location-based services providers will be able to capture consumer interest, is not ready. In other LBS news, AT&T has come out with data pricing for its connected vehicle initiatives. Read more»