In the wake of Microsoft’s recent purchase of Nokia’s mobile phone business, the Nokia unit formerly known as Navteq, and now know as HERE, has opportunities, but also a hard-to-guess future. At least one industry analyst believes that Navteq/HERE was not included in the Microsoft deal because it was too expensive. “While much ado has been made of the Nokia/Microsoft... read more
Placecast has launched PlaceAd to enable media buyers to target and reach mobile audiences based on their location. In addition to location, advertisers can target and optimize messaging across criteria including age, gender, interests, device type and operating system, time of day, and weather. PlaceAd is a demand-side platform (DSP) built to maximize the value of location-based inventory on mobile.... read more
Research and Markets has issued a new precision farming technology report. According to the report, the growth of the market is expected to be remarkable, and is estimated to reach $3.72 million by 2018, at an estimated CAGR of 13.36% from 2013 to 2018. The major players in this industry are Deere & Co. (U.S.), Trimble Navigation (U.S.), Topcon positioning... read more
The prototype for Lockheed Martin ‘s next generation GPS III satellite reached a major milestone on August 30 when it successfully established remote connectivity and communicated with the GPS Next Generation Operational Control System (OCX), being developed by Raytheon, during a series of pre-flight tests. During the Compatibility and Integration (C&I) Tests, Lockheed Martin’s GPS III Non-flight Satellite Testbed (GNST) —... read more
Kongsberg Seatex has given users of the eBird System the ability to equip SmartWing instrumentation with two additional features — a compass and a GNSS receiver. eBird is a bird concept for lateral, vertical and roll streamer control in marine seismic acquisition that enables fault tolerant and efficient multi-streamer steering by employing a wide range of innovative and patented technological... read more
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